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Kia has unveiled four custom models at the SEMA Show in Las Vegas today, with each car featuring a different sport as its theme. A custom Soul, built by West Coast Customs, is inspired by Michelle Wie, Kia’s official golf ambassador. A Rio 5-Door was built in partnership with Antenna featuring a Retro Surf theme. A custom Forte 5-Door “Hat Trick” sports a hockey theme while Kia continues its Blake Griffin collaboration with a “Slam Dunk” Optima Hybrid, also built by West Coast Customs.
Michelle Wie’s “Hole-in-One” Soul features unmistakable original artwork by Wie herself, Kia’s official golf ambassador. The “So Blue” exterior paint scheme is offset by the custom artwork that can also be seen on the 20-inch wheels. Wie’s personal logo and artwork has also been embroidered in the Soul’s “Snow White” headrests while the dash has been painted baby blue and the headliner now rocks a stylish pink. Plenty of entertainment is in the rear with an Xbox 360 with Kinect while two of Wie’s tournament-used golf bags are mounted behind the 26-inch LED TV.
The “Retro Surf” Rio 5-Door is outfitted with everything a surfer needs in a retro-styled package. An authentic Grain wood surfboard has been mounted on the roof while a set of 17-inch Rotiform gold wheels really sets off the sunset-metallic golden-brown paint scheme. A custom body kit features a front splitter made of wood. On the inside, plaid boardshorts-themed brown and beige fabric adorns the interior while the center console features a retro wood grain theme. And to ensure everyone is nice and safe at the beach, the rear center console features a shelf to hold sunblock and other beach accessories.
Following up on Blake Griffin’s amazing dunk off a Kia, the Optima Hybrid built by West Coast Customs is probably the most basketball we’ll get during the lockout. The outside orange paint features a unique basketball theme further accented by 20-inch wheels and Griffin’s personal logo on the hood. Basketball-court flooring is in the front, rear and trunk areas while a “Pop-A-Shot” basketball hoop has been mounted in the trunk for some off-court entertainment.
The cleanly-built “Hat Trick” Forte 5-Door by Antenna features an ice-metallic gray exterior paint contrasted by 19-inch six-spoke blue wheels. A custom body kit was built onto a Forte Koup front bumper that also features carbon fiber accents and LED “hockey stick” fog lights. The headliner inside features a built-in hockey coach’s board while the rear-cargo houses four carbon fiber hockey sticks, two jerseys, an ice skate rack and glove hooks.
GALLERY: Michelle Wie “Hole-in-One” Soul
GALLERY: Rio 5-Door “Retro Surf”
GALLERY: Blake Griffin “Slam Dunk” Optima Hybrid
GALLERY: Forte 5-Door “Hat Trick”
In total, the Korean automaker will display six sports-themed vehicles. The first of the group has already been teased (above) and is a colorful creation inspired by pro golfer Michelle Wie – whom Kia has used before in its ads. In addition, Kia has announced a second of the six cars will be themed around NBA star Blake Griffin. As for what that car will look like, and the remaining four vehicles, we’ll have to wait for SEMA to find out.
Look for full coverage on AutoGuide’s 2011 SEMA Show coverage page here, starting November 1st.
Kia appears to be changing gears in its marketing approach for the Kia Soul, switching from comedy to sex appeal.
After its popular Rapping Hamsters ad, the Korean automaker has just launched a new commercial featuring the 6-foot 1-inch 20-year-old pro golfer Michelle Wie. Kia’s soul is already thought to be somewhat of a chick-car and so the ad is a smart one, with Kia obviously appealing to women by using the young, confident and talented Wie. And it’s sure to appeal to men for other reasons.
Check out the video after the jump: