AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
While Apple successfully continues to campaign a clean and subtle design for all of their products, and Google embraces the open-source world, it seems like Microsoft is a bit lost. Outside of its Kinect and Xbox 360 video game system, the once tech giant has become an afterthought in most people’s minds.
But in the past couple of years, the company has been working hard to change that image. Its new Windows Phone 7 can’t officially be declared a bust yet, and their upcoming Windows 8 is supposed to revolutionize how we use a PC. In an attempt to be hip and to show off all its new technology, Microsoft teamed up with West Coast Customs to build a 2012 Ford Mustang that it calls the MicroStang.
While the general public will find the Mustang to be cool, we feel like it’s just further proof how far Microsoft is missing the mark when it comes to their products and marketing them to the right demographic.
Now this isn’t the West Coast Custom’s worst creation, but it definitely isn’t the best. The team took a 2012 Mustang and retrofitted a 1967 fastback replica front-end, made it matte black and proceeded to plaster it with Microsoft gadgets inside and out. Built in Wi-Fi, heads-up displays with augmented reality on the windshield, Kinect sensors in the front and rear of the car, and a Windows 8 touchscreen tablet are just some of the goods WCC put into the Micro-Stang.
Of course the ‘Stang has Ford SYNC which is developed by Microsoft, an Xbox 360, and a rear windshield projector screen. The finishing touch was their Windows Phone integration which allows users to locate, unlock, and start the car from a Windows Phone app. Oh yeah, you can play police officer too by talking into the phone and having your voice emit to the outside world from the car.
Microsoft plans on touring the vehicle around hoping to entice developers to look closer into its new products. It’s probably one way to go about it, but we don’t think it’s the right way.
Watch a video after the break sneak previewing the TV episode that will show the build.
GALLERY: 2012 Ford MicroStang
[Source: The Verge]