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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.

Dodge Viper to Live On Says Chrysler

Automaker confirms production for 2010, says it's no longer interested in selling the brand

 |  Jul 13 2009, 11:49 AM

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Today Chrysler reconfirmed its commitment to the Dodge Viper, saying that it will live on despite the company’s bankruptcy and new ownership. The Dodge Viper was scheduled to be eliminated from the company’s lineup as of December of this year and the automaker had searched to find a buyer. Not only will Chrysler continue to produce the sports car at its Conner Avenue Assembly Plant, but the company is no longer interested in selling-off the iconic exotic.

“The Dodge Viper has successfully captured the hearts and imagination of performance enthusiasts around the globe,” said Dodge CEO Mike Accavitti. “We’re extremely proud that the ultimate American-built sports car with its world-class performance will live on as the iconic image leader for the Dodge brand.”

The new fourth-generation Viper SRT10 was launched in 2008 and for ’09 the Viper boasts a 8.4-liter V10 with 600hp. To date, more than 25,000 Vipers have been built since production began in 1992. Now the only question remains is if Chrysler will look at building a fifth-generation of the iconic V10 machine.

Official release after the jump:

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Mopar Drops Drifting Sponsorship

Formula D future uncertain for long time Mopar racer Samuel Hübinette

 |  May 21 2009, 12:04 PM

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As a part of Chrysler’s restructuring plan it has announced that Mopar will cease its sponsorship of the NuFormz Racing team and driver Samuel Hübinette.

The writing has been on the wall for quite some time now as Chrysler has been seeking every area where it can cut costs. Additionally, a strong sign was when Hübinette took to the track during the first round of the Formula D series in Long Beach in a Dodge Viper – and not the Challenger (pictured above) that Mopar debuted at the 2008 SEMA Show.

“As a part of Chrysler’s comprehensive restructuring plan to revitalize our business and succeed as a stronger car company, we’re rigorously reviewing all expenditures and making tough business decisions,” said Mike Accavitti, Director of Brand Marketing and Strategy at Chrysler. “The decision to end Team Mopar’s sponsorship of NuFormz Racing was difficult because of our long-term relationship with the ream and all of the success we’ve enjoyed competing in Formula Drift.

Driving for Mopar, Hübinette won the first ever Formula D contest and holds the title of the most outright victories. He won the championship in 2004 and 2006 and was a runner up in ’05 and ’08.

“I had a great eight-year run as a member of the Team Mopar family and want to thank the company for all the great memories I’m taking away,” said NuFormz Racing team owner Shaun Carlson. “It’s a tough decision, but given the current economic environment inside and outside of racing, I certainly understand it.”

The sponsorship contract will be terminated after the next event in New Jersey on June 5/6.

Official release after the jump:

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 |  Mar 17 2009, 11:45 AM

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To help boost sales Jeep has just launched the new Rocky Mountain Edition versions of the Patriot, Liberty and Grand Cherokee. This new trim level delivers $2,300 in options for an add-on price of just $1,595 over the base MSRP.

The Jeep Patriot Rocky Mountain Edition gets 17-inch wheels, a sunroof, a leather steering wheel with radio controls, “Rocky Mountain” badging and a uconnect tunes 30-gigabyte stereo with SIRIUS Satellite Radio and a nine-speaker Boston Acoustics audio system with a subwoofer and 458-watt amplifier.

The new Jeep Patriot Rocky Mountain Edition will also come with a monochromatic paint scheme in four colors including a new Optic Green Crystal Pearl.

The new Jeep Liberty Rocky Mountain Edition is based on the Jeep Liberty Sport model and gets 17-inch wheels, a power sunroof, tinted glass, “Rocky Mountain” badging, a uconnect tunes 30-gigabyte radio and speed control. It will be offered in Deep Water Blue, Bright Silver Metallic, Inferno Red and Brilliant Black paint colors.

The final model, the Jeep Grand Cherokee Rocky Mountain Edition gets many of the same options including 17-inch wheels, a power sunroof, a uconnect tunes 30-gigabyte Boston Acoustics sound system and Rocky Mountain badging. It also gets a 12-volt power outlet, chrome side moldings and heated front seats. Jeep will offer this model in Light Graystone, Bright Silver, Brilliant Black and now in Inferno Red.

“The new 2009 Jeep Patriot, Jeep Liberty and Jeep Grand Cherokee Rocky Mountain Editions add more value and features to our iconic Jeep lineup,” said Mike Accavitti, the Director of Chrysler, Jeep and Dodge Brands. “And with Jeep’s best-in-class legendary 4×4 capability, our new 2009 Jeep Rocky Mountain Editions are ready to make any adventure—from the snow-covered mountain trails to sand dunes at the beach—even more fun.”

Pricing is listed as $19,765  for the Jeep Patriot Rocky Mountain Edition, $25,355  for the Jeep Liberty Rocky Mountain Edition and $32,825  for the Jeep Grand Cherokee Rocky Mountain Edition. All three new trim models are available to order now with vehicles arriving in dealerships later this month.
More on the Rocky Mountain Edition Jeeps after the jump:

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