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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jan 24 2014, 12:45 PM

Young-Man-Driving

Contrary to the theory that younger generations aren’t interested in cars, new vehicle buyers who are 25 years old and under are actually more enthusiastic about their cars than the industry average a new poll has revealed.

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 |  Oct 26 2012, 11:43 AM

Mercedes North American boss Steve Cannon announced that it will offer both C- and S-Class convertibles to U.S. buyers in the near future.

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 |  Aug 08 2012, 3:15 PM

With two of every five car buyers coming from Generation Y, Toyota is recognizing the importance of appealing to America’s next wave of car buyers and the vastly different tastes they carry.

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 |  May 04 2012, 4:45 PM

While automakers are targeting younger demographics with flashy marketing campaigns, they ought to be appealing to more adult sensibilities because baby boomers make up more than half of the car buying market today. 

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