A new survey has revealed that young adults not only want to own vehicles but are using car rentals as extended test drives.
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Generation Y is known for being a tough market to crack for automakers, but a new study suggests “millennials” are looking to buy or lease a new car within the next three years.
According to a recent survey, millennials are less likely to care if a vehicle is assembled in America or not when shopping for cars.
According to a recent study, car buyers between the ages of 16-32 actually enjoy visiting dealership lots more than older generations, though they dislike dealing with car salesmen.