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 |  Jun 22 2010, 9:17 AM

With Porsche refusing to take part in MINI‘s challenge to race at Road Atlanta (which was neither a real race, nor actually on the track at Road Atlanta), MINI decided to go ahead and stage the comparo anyway. And the plucky British automaker… lost?

That’s right, the MINI Cooper S couldn’t best the German juggernaut Porsche 911 – which comes as no surprise to anyone as the Porsche costs almost twice the price and has roughly double the horsepower. The autocross track the MINI devised to give the Cooper S an advantage helped, but not enough to secure a victory, with the Porsche still completing the course 2 seconds ahead. MINI likes to point out that each one of those seconds costs an additional $38,000.

Regardless, the entire marketing gimmick was a stroke of genius by the folks at MINI, attracting a ton of attention to the brand and drawing a comparison between the Cooper and 911 which reflects positively on MINI. (It’s a propaganda technique, read the section titled “Trasfer” here. Who said a philosophy degree was useless?)

To see how the whole thing went down and for several more videos about the event, see after the jump:

[Source: Facebook]

See the videos:

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 |  Jun 14 2010, 4:14 PM

Exploiting social media for all it’s worth, MINI isn’t about to let up on its David vs Golliath challenge. As we’re sure you recall, MINI recently challenged Porsche to a race at Road Atlanta. Porsche subsequently declined, trading MINI’s fun jabs for biting disdain of the fun British brand. (Funny, we always thought German’s were known for there sense of humor).

Now MINI USA boss Jim McDowell is back, using Facebook and YouTube to once again coax Porsche to a race, offering better prizes than before to the winner – including a pair of Justin Bieber tickets.

We’re all but certain Porsche will once again decline, but it doesn’t really matter. Either way, MINI is coming out of this on top, with tons of publicity and lots of laughs. And even if Porsche accepted and MINI lost, it would still be a positive for MINI, just that Porsche would even acknowledge that MINI is a competitor.

It’s for that exact reason that we can’t ever seen Porsche accepting. In fact, we can already predict the response will have something to do with Porsche’s recent class win at Le Mans.

See the video after the jump:

Continue Reading…