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Yesterday we announced the winner of MINI‘s Ultimate Test Drive Ever contest was Mathew Foster with his entry of Stewardess, Salt Flats, Paratroopers, Sushi and Falconer. Our imagination went wild wondering how the video turned out and now we know – and it’s pretty much everything we expected, and more.
A round of applause to MINI for making Foster’s vision come to life, and with production value rivaling some Hollywood films. MINI intends to make the most of the spot by running the ad on its Facebook page, Youtube channel and in 2,707 theaters this Holiday season.
Check out the MINI Best Test Drive Ever after the break.
Mathew Foster, a resident of Portland Oregon, found himself roaring across the salt flats in a MINI Coupe being fed sushi by a stewardess while paratroopers flew by overhead. Was this some kind of bizarre dream or hallucinogenic episode? In fact this was a reality for the Portland man after winning a contest held by MINI offering the best test drive ever. Period.
During October of this year- or as MINI calls it “Motor-tober”- the quirky British automaker held a contest which offered to make any unusual test drive requests a reality for consumers. The catch was that contest entries had to be a grand total of six words long. The company vowed to choose the most entertaining, energetic, and attention worthy test drive submitted.
Out of over 14,000 entries submitted they narrowed it down to one: Stewardess, Salt Flats, Sushi, Paratroopers, Falconer. This interesting combo of words came together to produce Mathew’s unique experience on the salt flats.
Mathew’s entire test drive experience was filmed and will debut on MINI USA’s Facebook page, Youtube channel and also in 2,707 theatres across the U.S.