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Strange as it may seem, MINI’s latest marketing ploy involves driving a car on water. Well, sort of.
Another week, another special edition announcement from British automaker, MINI. This time around it’s the MINI Convertible Highgate, a special edition variant of their soft-top, four-seater named after one of the most exclusive neighborhoods in London.
The MINI Convertible Highgate will be offered with two engine variants, the MINI Cooper and MINI Cooper S and will be produced for a limited time at MINI Plant Oxford. It will go on sale starting in spring 2012.
What sets the MINI Convertible Highgate apart from your standard model is its exterior paint finishes, soft-top colors and wheel designs made specially for the Highgate model. The new body color is called Iced Chocolate Metallic that has a subtle, bluish tint to it in the sun. The brown soft-top seen in the photos also has a light metallic sheen which is further enhanced by the brown/black hood stripes with blue edging. Other colors available for the Highgate variant is Midnight Black Metallic and White Silver Metallic.
The exterior mirror caps of the Highgate has also been match-painted while the 17-inch Double Cross wheels are exclusive to the special edition convertible. MINI mentioned that the wheels’ spoke arrangement has been inspired by the pattern of the Union Jack flag. The “Highgate” moniker can be seen on the side indicator surrounds, door sills and seat tags specifying that this MINI is indeed, unique and special.
For the interior, MINI outfits the Lounge Leather seats and leather Color Line elements are in Dark Truffle with light contrast stitching. Light blue piping, similar to the shade seen on the hood stripes, contrasts with the otherwise dark interior. Stainless steel can be seen on the pedals while a Chrome Line interior package cap off the stylish interior upgrades.
In America, the MINI Convertible Highgate can be ordered on the 121-hp MINI Cooper for $2,750 more than the MINI Convertible base price, or with the 181-hp MINI Cooper S powerplant for $2,500 more.
GALLERY: MINI Convertible Highgate
To celebrate the 2 millionth MINI to roll off their assembly line, MINI has decided to turn it into a special edition convertible and offer it up as a prize to their fans on Facebook. From now until September 30th, 2011, MINI fans have the opportunity to upload their profile photo to MINI’s 2 Million Faces page in order to automatically be entered into a drawing for the 2 millionth MINI giveaway.
The Mini 2 Million Convertible features a unique White Silver metallic paint job with a blue denim roof and a selection of bespoke interior and exterior options. Special wheels will adorn the outside along with “2 Million MINI” graphics while the inside will be outfitted with a distinctive leather steering wheel and lounge leather upholstery.
[Source: MINI Wall of Fans Facebook]
GALLERY: 2 Millionth MINI
In continuing their special edition Coopers named after London boroughs, districts, streets and landmarks, MINI has announced the Soho Edition available to the Mini Cooper Hatch and Convertible and the Cooper D Hatch and Convertible.
The Soho Edition follows up the success of last year’s Soho Clubman Edition, and this year’s Soho Edition will be sold from July 2011 until March 2012. Pricing varies for each model, with the MINI Cooper Soho hatch starting at around $27,300, the Cooper D Soho Hatch comes in at $29,370, the Soho Convertible is $31,020 and the Cooper D Soho Convertible is available at $32,770.
Unique to the Soho Edition is an exclusive White Silver metallic paint that is contrasted by the vehicle’s 17-inch Black Star Bullet wheels. Minor accessories include Bi-Xenon headlights, black interior reflectors and white indicators. For the interior, the Soho Edition has an Anthracite headliner, 3-spoke sport leather steering wheel and Piano Black interior surfaces.
GALLERY: MINI Soho Limited Edition
If you’re going to hit the red carpet, you’d better be dressed by a designer. And not just any designer will do – it has to be household names. It’s a good thing MINI kept this in mind as it strutted its stuff down the red carpet in Vienna.
Making a fabulous debut at the 2010 Life Ball in Vienna on July 17, three MINIs outfitted by celebrity designers Diane von Furstenberg, Kenneth Cole and Calvin Klein Collection’s Francisco Costa made their way down the red carpet. The style icons accompanied their personalized cars at the annual AIDS charity event. And after their appearance, these MINIs were auctioned off for charity.
Each MINI boasted its own unique style. Fashion designer Diane von Furstenberg’s creation featured colorful lips on a bright red MINI, accented with mother-of-pearl white on the wheel rims, mirror caps and roof of the car.
New York fashion icon Kenneth Cole sprinkled his gleaming silver MINI convertible with about 8,000 studs that were all applied by hand. Attention to detail in the interior was evident – you could see it on the fine-leather seats, piped with Swarovski crystals, stud appliqués and embossed logos.
Calvin Klein Collection’s Francisco Costa designed his MINI Countryman in matte black paintwork, embellished with a reflective logo on each of the front doors. Finishing the look was its smoky tinted windows, which lent the car an aura of mystery.
Costa’s MINI sold for 40,000 Euros, while the other two will be auctioned off at upcoming amfAR events. Total proceeds will go to amfAR, the Foundation for AIDS Research.