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With the luxury car and mid-size car market growing rapidly, it makes sense that the BMW group has introduced its MINI brand to India.
MINI has brought four models with them for their Indian debut: the MINI Cooper, the MINI Cooper S, the MINI Cooper Convertible and the Clubman. Kay Segler, senior vice-president of MINI brand management and business coordination said, “We are not looking at volumes initially in India. We are looking to build the MINI brand. The MINI cars will feature 1.6 liter petrol engines. There is no plan of diesel engines for time being.”
MINI has looked at making this move in the past, but up until now has felt that the country and market were not ready for them. “More Indians are traveling and living abroad, they have network overseas and are more aware of trends,” Segler said. For the time being the cars will be distributed from three exclusive MINI dealers, two of them are in New Delhi and one will be in Mumbai.
All of India’s MINI’s will be assembled in the UK with no talk of an Indian assembly plant in the near future. The Indian prices for the MINI will range from Rs 24.90 lakh to Rs 31.99 lakh.