Niche brand forecasting a double-digit percent growth in sales
MINI has recently rejuvenated its product lineup, launching second-generation versions of its most popular models, while introducing the Clubman. Sales have been good, despite the poor economy, and so MINI will be expanding its U.S. dealership network significantly in order to keep up with the demand that is expected to increase further still.
In total, MINI will increase its number of dealerships by 17 for a total of 100. Those numbers may not sound like much, but it is a significant 20 percent increase.
The new dealerships will go up over the next 18 months and are schedule to be built in areas that do not currently have a MINI dealer. The first new dealer to open will be MINI of Birmingham in Birmingham, Alabama.
“We are pleased to be in a position to dramatically increase our U.S. dealerships,” said MINI USA Vice President Jim McDowell at a meeting in New York. “I have often said that the world is becoming more MINI every day, and I believe that that sentiment is true, now more than ever, as consumer tastes shift decidedly to cars that offer tremendous value. Our cars are not only fuel efficient, and offer great value, but they also provide a fun and dynamic motoring experience and are packed with personality.”
McDowell also said that starting in 2011, MINI expects to begin posting a percentage sales growth in the double-digit range. Last year the brand moved 54,077 units.
And while the expansion of the MINI network to new regions will be a part of the growth, it will also be assisted by new models. MINI does plan to bring a crossover to market in the near future, and there have been persistent rumors of a small city car (possibly electric) and either a sportscar or ‘GTI’ model.
Follow the jump for a full list of all the new MINI retailer locations: