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Jaguar‘s design genius and restless thinker, Ian Callum, has announced a personal desire to design a premium small car for the historically British marque.
During an interview, Ian Callum told British automotive publication, What Car?, “It’s a personal view, but there’s room for a premium small car. It would be a high-end small car for city use. The big challenges would be economic and creating a business case for it, along with making a small car feel like a Jaguar and having the right levels of refinement and luxury.”
Keeping an open mind, Callum did not confirm whether the city car would be executed as a hatchback, coupe, or small saloon but intends to design a model that will “break the mould and be a car that people just want.”
That’s better than what rival brand and fellow countryman, Aston Martin, can say. There are few people that just want a Cygnet.
Nissan and Mitsubishi announced a new joint venture today, notably involving a minicar project that will see Nissan’s engineering prowess and Mitsubishi’s small car expertise utilized in to give greater market share to both companies in markets outside North America.
The first salvo of products will include a Nissan-built van to be sold as a Mitsubishi in Japan, while Mitsubishi will build a Nissan badged SUV for the Middle East market. The upcoming minicar will compete in a segment that comprises a third of Japanese new car sales, and has increasing demand in many developing markets.
“In the global auto industry, cooperation on specific projects among automakers is becoming increasingly common,” Ghosn said at a press conference announcing the venture.”It is, in fact, a signal of how our industry is evolving to sustain success over the long term, by leveraging size, scale and investments more effectively to create more value.”
[Source: The Detroit News]
Nissan had their Roox on display, a minicar that originally debut at the Tokyo Motor Show in late 2009. Despite its small size, Nissan has marketed their Roox minicar as the most spacious four-seater in its class. With the minicar tuning craze that is seen all over Japan, especially at TAS, we can only think that Nissan has itself another winner with the Roox. For the Noth America market however, we’re not too sure – we probably won’t ever set our eyes on one outside of Japan.