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It’s hard to believe, but the moving assembly line as we know it today in automotive manufacturing is celebrating its 100th birthday.
AutoGuide’s regular “Under the Hood” segment has already explained the vagaries of octane and the advantages of Top Tier gasoline, but there’s so much more to fuel than that. Ethanol, for instance, is a major component of gas, and something that’s a potential peril for consumers. But what is ethanol? And what is E85? Should you run these fuels in your vehicle?
They’ve come a long way since November 3, 1911 when Swiss emigrant Louis Chevrolet and then-ousted GM founder William C. Durant first incorporated the brand.
Their Series 490 helped the fledgling brand prove itself against Ford, and offer serious competition to the Model T. The Series 490, named for its $490 price tag, offered a more refined product for $5 less than the Model T.
Though the Series 490 never overtook the Model T, it allowed Durant to re-acquire General Motors.
Many vehicles have sported the iconic bowtie since then, but the Cruze is making a splash unusual for the brand. Chevy says the Cruze ranks fourth globally and first in the North American market.
“I can’t think of a better birthday present,” said Chris Perry, vice president of global Chevrolet marketing and strategy, in a statement released to the media.
Today, Chevy is still captivating our imaginations with heart-pumpers like the ZR1 Corvette and capturing the world market with the globally distributed Cruze.
The Cruze went on sale in 2009 before launching in North America about a year ago. The automaker says that its largest markets are, in order: China, the United States, Russia, Canada, Mexico, India, Turkey, South Korea, Israel and Spain.