For several weeks now Hyundai has been rolling out its lineup of SEMA Show cars, from the wild ARK Genesis Coupe R-Spec to the supercar-inspired Sonata Turbo. Several Equus luxury sedans are also set to make an appearance, including one from Rhys Millen Racing and DUB. Now you can add one more to that list with the latest custom Equus coming from Mummbles Marketing, sporting a VIP-themed look and a 450-hp turbocharged V8.

Mummbles Marketing is no stranger to building one-off SEMA Show cars, and this one looks like one of their best. The “Elegant Equus” gets a 717 Motoring five-piece bodykit coated in a deep burgundy paint, while there’s also a carbon fiber hood, trunk and a carbon fiber overlay for the roof. A massive set of 22-inch Work Equip E10 wheels fit up inside the fenders thanks to an Air Lift suspension system.

Along with some Junction Produce VIP goodies inside, the Elegant Equus will get plenty of black suede, lots of audio equipment (including four subwoofers) and two iPads – which can be used to control the airlift suspension, moving curtains, stereo and windows.

AutoGuide’s 2010 SEMA Show coverage starts Tuesday, November 2nd. Until then, see our complete SEMA Preview here.

Official release after the jump:

HYUNDAI EQUUS AND MUMMBLES MARKETING STAR AT SEMA SHOW

“Elegant Equus” Modified by Mummbles Marketing Marks Equus Debut at SEMA

FOUNTAIN VALLEY, Calif., Oct. 28, 2010 – Hyundai is collaborating with Mummbles Marketing to customize its newest flagship luxury sedan, Equus, for SEMA 2010.  The VIP themed “Elegant Equus” from Mummbles Marketing will feature a 450 horsepower, high performance engine and advanced technologies as it aims to be the envy of every high-power executive.

To capture the VIP luxury look, Mummbles Marketing will complement Equus with some of the highest performance products on the market.  The “Elegant Equus” will display engine, interior, exterior, brake, wheel and suspension modifications, as well as one-of-a-kind audio and video enhancements.  Along with a turbo kit and carbon fiber accessories to enhance Equus’ V8 performance, Mummbles will install an Apple iPad to control certain aspects of the vehicle such as ride height, luxury curtains, stereo and windows.

“The Equus is a well-rounded, luxurious car with pure functionality and high-end performance capabilities and our SEMA car will be built with many of the best tools and products for customizing a high-end luxury sedan,” said Peter Colello, owner, Mummbles Marketing.  “Mummbles’ ‘Elegant Equus’ is the ultimate VIP vehicle and will definitely be a must-see car at this year’s SEMA Show.”

Mummbles Marketing is teaming up with Legacy Innovations and S-Max to build and manufacture the turbo kit for the Equus and will also be working with Infinity, Mobile Spec and Pyle for the custom audio and video parts on the vehicle.

Mechanically, Mummbles plans to customize the following:

• Legacy Innovations turbo kit
  • SPA turbo
  • S-Max wastegate
  • S-Max blow-off valve
  • S-Max front mount intercooler
  • S-Max catch can
  • Legacy Innovations OBD2 downpipe
  • Legacy Innovations aluminum intercooler tubing
• Nitrous Express kit
• Magnaflow dual-exhaust system

Modifications to the brakes, wheels, tires and suspension include:

• Air Lift digital air suspension
  • Air Lift extended air springs and struts (four)
  • Five gallon tank
• Wilwood big brakes kit (front)
  • Six piston brake calipers
  • 14” slotted / drilled rotors
• Wilwood big brakes kit (rear)
  • Six piston brake calipers
  • 13” slotted / drilled rotors
• 22” x 9.5” Work Equip E10 wheels (front)
• 22” x 10.5” Work Equip E10 wheels (rear)
• Falken FK452 tires
  • 245/30/22 front
  • 265/30/22 rear

Interior upgrades will include:

• Four glow shift gauges
• Southeast Carbonworks hydro-coating interior kit
• Idealistic Designs custom leather interior (gunmental / burgundy)
  • Seats, door panels, dash steering wheel and center consoles
• Black suede A, B, and C pillars
• Black suede headliner
• Junction Produce fusa / gintuna
• Junction Produce front door curtains
• Junction Produce rear door curtains
• Junction Produce rear curtains

Exterior modifications will include:

• BASF custom deep burgundy paint
• 717 Motoring five piece body kit
  • Front bumper
  • Side skirts
  • Rear bumper (with carbon fiber insert)
  • Rear wing
• Carbon fiber hood
• Carbon fiber roof overlay
• Carbon fiber trunk
• Carbon fiber B and C pillars overlay
• LightWurkz headlights (tinted)
• LightWurkz haillights (tinted)
• Tinted mirror signal

Mummbles Marketing will also upgrade the in-car entertainment features on the Equus, including:

• Two Apple iPads
• Apple wireless keyboard
• One 20” Pyle monitor
• Pyle DVD player
• Four 12” Infinity subwoofers
• Four Infinity Kappa Series amplifiers
• Infinity Kappa Series 5.25” components
• Three Infinity Kappa Series 6.5”
• JBL MS-8
• Mobile Spec wiring and accessories
• Optima battery
• Kinetik 80 amp power supply

MUMMBLES MARKETING

Mummbles Marketing is a new and pioneering marketing company, which is located in Harrisburg, Pa. Mummbles Marketing is known for building unique “one-off” vehicles that can be seen around the country.

Mummbles Marketing’s goal is to present new and innovating ideas to the import scene. The close-knit ties we have with the industry provide various marketing opportunities. In each opportunity we strive to build a solid relationship with both the client and manufacturers. This is accomplished by meeting and listening to our clients’ needs and presenting them with ideas of what connecting manufacturers can provide for them. The end result is high-profile showcase vehicles. In addition to designing the demo vehicles, our services will go one step further by assisting our manufacturers in marketing their car and promoting the product.

We’ve seen the renderings of Rhys Millen’s Equus project for SEMA, and while it’s still a little underwhelming of a project (especially for a SEMA car), we’re  excited to see Hyundai pushing forward with the Equus and leveraging their existing partnerships to show the world what a little bit of tasteful modifications can do to a car.

Now it looks like the car was recently caught hanging outside an interior reupholstery shop in Southern California, clearly getting some last minute touches in the lead-up to the show. The exterior work seems to have been completed nicely in a flat-blue with a carbon fiber wrap over the top-half of the car. We’re surprised not to see any bodywork and we have to think that when it debuts at SEMA there will be a larger set of custom wheels.

The car is set to be revealed at Hyundai’s booth at the 2010 SEMA Show on November 2nd and we’ll be sure to bring you plenty of photos then. Until that time, check out our SEMA Preview here.

GALLERY: Rhys Millen Racing SEMA Hyundai Equus

[Source: Inside Line]

As promised, import car tuner GReddy debuted its X-Gen Street Genesis Coupe at the 2009 SEMA Show. Apart from the wild and wacky paint job (a SEMA necessity), the modified 2.0T model is the kind of car we’d like to have in the driveway.

The philosophy behind the build was to improve performance in all areas. GReddy calls this its “Total Tune-Up” theme. First up is what’s under the hood, with a larger turbocharger and an intercooler setup that produces 350-hp and 320 ft-lbs of torque for a 0-60 mph time of under 6.0 seconds. The kit is fully available from Greddy and includes all the other components, like the downpipe, blow off valve, etc. GReddy also offers the sweet looking quad-exhaust system.

That exhaust fits nicely with the JP USA rear diffuser. The rest of the car’s aerodynamics are also directly from JP USA.

In terms of improving performance in other areas, the GReddy Genesis Coupe gets a set of 19-inch Volk Racing G2 wheels wrapped in Toyo Proxes R888 tires. And inside those lightweight rollers is a GReddy big bake upgrade.

Be sure to check out the full gallery below.

GALLERY: GReddy X-Gen Street Genesis Coupe

After much anticipation, Rhys Millen Racing has finally unveiled its mid-engined V8-powered Genesis Coupe at the 2009 SEMA Show. The RMR460 gets its name from the powerful Tau 4.6-liter V8, that has been borrowed from the Genesis Sedan. But RMR wasn’t satisfied with leaving the engine stock, instead choosing to upgrade the engine’s internals (with things like JE pistons) ad a set of eight individual throttle bodies for optimum throttle respponse and power. Output is rated at 500-hp!

Finally, a new transmission was needed to get all that power to the rear wheels and for that RMR went to Mendeola for a five-seed sequential box that allows the car to reach a top speed of 182 mph!

Additional modifications include an RMR Signature Edition Kit, a carbon fiber rear spoiler and rear hatch, Sparco seats and 20-inch HRE 560 series wheels, with some big 285/30/20 rear Toyo T1R tires.

GALLERY: Rhys Millen Racing RMR460 Genesis Coupe

As though there was any doubt, the 2009 SEMA Show is gearing up to be an exhibition of modified Hyundais. The tuning experts at GReddy have announced that they will be bringing a Genesis Coupe 2.0T, with all sorts of aftermarket goodies and an expected power output of 350-hp and 320 ft-lbs of torque.

Called the GReddy X-Gen Street Genesis Coupe, the Hyundai will get a larger turbocharger, MX racing downpipe, a front-mount intercooler and SE Spectrum Elite cat-back exhaust. A big brake upgrade and lowered suspension will also be a part of the package, as will a list of body modifications that include a carbon fiber front lip, hood and trunck. Volk Wheels and Toyo have also joined in to supply wheels and tires.

We’ll be sure to bring you more on the GReddy X-Gen Street Genesis Coupe, with coverage of the 2009 SEMA Show starting November 3rd.

See AutoGuide’s live SEMA Coverage here!

[Source: MotorTrend]

How’s this for a school assignment: take a 2010 Hyundai Genesis Coupe, construct a twin-turbocharger system to make it pump out 500hp and present your work at SEMA.

That’s the task facing students at John Hennessey’s Tuner School.

Best known for his work with Dodge Vipers, Hennessey has assigned students at the State of Texas-accredited academy with the task of tuning the 3.8L V6 Genesis Coupe.

Students from the previous class got their hands on the Coupe first. Starting with a baseline 253hp on the dyno, the students constructed cold air induction and cat-back exhaust systems and mixed it a bit of nitrous. The end result, as you can see in the following video, was a jump to 380hp at the rear wheel.

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With that class graduating, the current cohort has been asked to push the Genesis Coupe even further. The plan is to construct a twin-turbocharger system with a pair of GT30R turbos with the goal of topping 500hp.

The project Coupe will also be fitted with new wheels, gauges and aftermarket seats to make it presentable at the 2009 SEMA Show in Las Vegas, starting November 3rd.

[Source: Edmunds]