Toyota Prius Tuner Cars of the Tokyo Auto Salon [Gallery]

Toyota Prius Tuner Cars of the Tokyo Auto Salon [Gallery]
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To say there’s a strong tuner car culture for hybrids in Japan might be a bit too generous. Oh, there’s no doubt the Japanese love to modify the cars, but perhaps the term “customization” is more accurate. At this year’s Tokyo Auto Salon there was the usual selection of Prius model with wild bodykits and… Continue Reading...

Toyota Prius Plus Performance Package Gets TRD Styling and Handling Upgrades

Toyota Prius Plus Performance Package Gets TRD Styling and Handling Upgrades
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Proof that the Prius isn’t just for greenie eco-nuts, Toyota has just released a new Prius Plus Performance package for the world’s most popular hybrid. Just don’t look for added performance under the hood – even if the parts are made by Toyota Racing Development (TRD). In many ways an aesthetic package, the list of… Continue Reading...

2011 Tokyo Auto Salon: Prius G Sports Concept Tells CR-Z it isn’t The Only Fun One

2011 Tokyo Auto Salon: Prius G Sports Concept Tells CR-Z it isn’t The Only Fun One
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Hybrids are increasingly becoming the car of choice in Japan and as a result the country that’s responsible for popularizing electrified motoring is also the Mecca for hybrid tuning. Yes, some performance shops are working on adding more power to hybrid systems, but as with the rest of the auto industry, the majority of tuning… Continue Reading...

SEMA 2010: Toyota Prius C&A Custom Concept Gets Full Carbon Fiber Body

SEMA 2010: Toyota Prius C&A Custom Concept Gets Full Carbon Fiber Body
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It may look a little a lot over the top, but beneath all that wild bodywork the C&A Custom Concept Toyota Prius is actually pretty cool. That may be hard to believe, but what if we told you almost the entire body of the car (excluding the doors) was crafted of light weight carbon fiber…. Continue Reading...

Wald International Toyota Prius Aero Kit Revealed

Wald International Toyota Prius Aero Kit Revealed
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The world of tuning hybrids has really evolved in a short period of time. The good looks of the Honda Insight and Toyota Prius have really captured the Japanese aftermarket. We saw it first hand at the 2010 Tokyo Auto Salon, where the overwhelming amount of customized hybrids caught us by surprise. Wald International has… Continue Reading...

SEMA 2009: Five Axis Priuses Make Going Green Stylish… and Blue

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SEMA 2009: Five Axis Priuses Make Going Green Stylish… and Blue
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Thanks to tuner Five Axis, the Toyota Prius has never looked this cool. Now in its third generation, the 2010 Prius has gotten considerably better looking over the years, but the two modified versions on display this week at the 2009 SEMA Show take green motoring to a stylish new level. Five Axis has built… Continue Reading...

SEMA 2009: Toyota to Display Two Modified Priuses by Five Axis

SEMA 2009: Toyota to Display Two Modified Priuses by Five Axis
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For the SEMA Show, Toyota often calls on the Five Axis tuner shop to create wild and wacky Scions or Lexuses, but for the first time the custom fabricators have been called upon to modify a Prius. Actually, Five Axis has built two versions of the 2010 Prius, the first called the Prius Aerius (Latin… Continue Reading...

Report: Modified Priuses a Sign That Japanese Tuners Going Green

Report: Modified Priuses a Sign That Japanese Tuners Going Green
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As the shift to environmentally-friendly vehicles continues, the aftermarket has begun to recognize this emerging market and begin catering to owners. Nowhere is this more evident than on the Toyota Prius’s home turf, Japan. On his blog, Japanese tuning industry insider Ben Shaffer (owner of parts importer and tuning houses Bulletproof Automotive and Bespoke Ventures)… Continue Reading...