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For the first time, there’s a monster truck that doesn’t have an exhaust that sounds like something escaping from hell.
Attention K-Mart shoppers – Bigfoot has switched allegiances from the Blue Oval to the Bowtie. In a shocking bit of heresy/betrayal for monster truck aficionados, Bigfoot has switched bodyshells and powerplants from a Ford setup to a Chevrolet V8.
Ford ended its Bigfoot sponsorship in 2007, leaving the team in a lurch. Their last remaining major sponsor, Firestone Tire, sponsors the Major League Baseball All-Star Game alongside Chevrolet, a tactical decision was made to unite all three entities and create a massive sponsorship opportunity.
Hit the jump to read the official press release
[Source: General Motors]
In 2008, Iron Man came out with Robert Downey Jr. playing the fitting role of Tony Stark. Previews and trailers have been swarming all over the Internet for Iron Man 2 where Downey will once again assume the role of Iron Man with new friends and villains at his side. One of the trailers show Stark passing time racing in an open-wheel car and taking a hot lap before Whiplash spoilers his fun on the track. It seems as if this scene has sparked some interest with Royal Purple, manufacturer of synthetic oils, to team up with Marvel Studios and cross promote on the new movie. The result is The Stark Motor Racing Team, a brilliant marketing program that now ties a comic book to a movie to reality.
The team is comprised of five different racers from five different demographics, all campaigning Royal Purple, Stark Motor Racing and Iron Man 2 sponsorship decals on their weapons of choice while on the track. Chris Prey will be leading the way in Grand AM Road Racing in his Porsche Boxster 986, while Stephen Verdier will be campaigning his 2008 Subaru STI sideways in the Formula DRIFT series. Speed isn’t reserved for just things with four wheels however, as David Hope and Melissa Paris will be campaigning their motorcycles in NHRA Pro Stock Motorcycles and AMA Road Racing, respectively. Last but not least, Joey Stathas Jr. will have his hands full in Monster Trucks in his 2009 Chevy. All of these racers will be seen nationwide for 2010 all racing under the Stark Motor Racing Team program. We’ve also spotted Iron Man 2 branding on Royal Purple products.
Hopefully these type of sponsorships will lead to bigger and better things for all forms of motorsports. We feel that this was a real cool opportunity with the movie-makers taking a comic book to the big screen and now marketing gurus taking the movie into reality. Who would have ever thought Stark Motor Racing Team would be a reality?
[Source: Stark Motor Racing Team]
Gallery: Stark Motor Racing Team