Sergio Marchionne’s custom Dodge Challenger SRT8 raised $175,000 at the Barrett-Jackson auction this past weekend in Palm Beach, Florida.
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Chrysler Group Chairman and CEO Sergio Marchionne is auctioning off his customized 2011 Dodge Challenger SRT8, with the proceeds benefiting the United Way for Southeastern Michigan.
A tuner-inspired Mopar edition Dodge Dart has been unveiled at the 2013 Chicago Auto Show, with a slick paint-job and performance add-ons.
Dodge has unveiled a sinister new Mopar Dart ahead of its official debut next week at the 2013 Chicago Auto Show.
Who said a minivan had to be boring? Chrysler certainly doesn’t think so, teaming up with Mopar to show off a ‘Moparized’ 2013 Town & Country S at the 2012 Los Angeles Auto Show.
Mopar and Fiat came out swinging at the 2012 SEMA Show, bringing a trio of modified Fiat 500 models to show off the versatility of the Italian automaker’s compact model.
Dodge knew that it had to come out strong with its new Dart model at the 2012 SEMA Show, and the American automaker did not disappoint.
The newest addition to the Dodge lineup has made a big impression at the 2012 SEMA Show, with Mopar going all-out in accessorizing the new compact sedan.
As expected, Fiat unveiled several modified 500 models at the 2012 SEMA Show: The Fiat 500 Beach Cruiser, Fiat Abarth Cafe Racer, and a modified Fiat Argento from Magneti Marelli.
The first-ever online version of the Mopar ‘Top Eliminator’ program has revealed its 10 finalists, after having gone through nearly 80 entries. Fans can now vote for their favorite in crowning one lucky winner.
Yet another vehicle previewed by Mopar ahead of the 2012 SEMA Show is its Dodge Charger Juiced project, a modern-day take on a custom street rod.
We now have a better look at the widebody Fiat 500 that was originally teased by Mopar at the end of last month. Sporting a beach cruiser theme, the Fiat 500 is decked out with surf-friendly modifications in a retro-style build that will be shown off at this year’s SEMA Show.
Late last month, Mopar teased its 2012 SEMA projects, and one-by-one they’ve been revealed to us ahead of the show. The Jeep Wrangler Sand Trooper will showcase the company’s new collection of high-end, hardcore Jeep performance products.
The Jeep Wrangler Unlimited is the latest addition to the Altitude special edition family from Jeep, and the full details on the new Wrangler are out.
The Altitude package adds some paint and plastic to give the Wrangler unique style. A body color hardtop, paint matched center bumper sections, 18-inch alloy wheels painted black with a matte Jeep badge make up the Altitude edition package along with a Mopar black fuel door and a black tone on tone hood graphic. Deep cherry red, black, bright white and bright silver metallic are the four paint colors offered with the special edition package.
It looks like the days of plugging in your mobile device to a 12-volt power outlet might soon be over, at least if you drive a Chrysler product. Beginning with the 2013 Dodge Dart, the company has announced it will be introducing a wireless in-car charging system.
The system uses a storage bin that measures 8.27 x 9.5 x 3.25 inches. Mounted below the center stack and in front of the console, it features an integrated charging grid that allows a smart phone or other portable device to be charged when placed on top of it (a special device casing with pins on it is required for your phone or other devices to be charged).
The wireless charging device, which will be offered through Chrysler’s Mopar Parts and Accessories division, will retail for $199.99 plus installation by your local dealer. It will be available starting this summer, timed for introduction alongside the new Dodge Dart.
Earlier this week, we took a close and detailed look at the six Jeep concepts heading to this year’s Moab Easter Jeep Safari. As usual, a video has been released showcasing all six concepts.
The concepts heading to Moab, Utah this year are the Grand Cherokee Trailhawk concept, Wrangler Apache concept, Mighty FC concept, J-12 Conversion concept, Mopar Accessorized Wrangler, and the Wrangler Traildozer concept.
The video includes soundbites from President and CEO of Jeep Brand, Mike Manley and Pietro Gorlier, President and CEO Mopar Brand Service, Parts and Customer Care. Along with the feedback from them, we get a better look at all six concepts inside and out.
Watch the video of the 2012 Moab Easter Jeep Safari Concepts after the break.

Each year, the mad scientists of Jeep and Mopar collaborate to create interesting concepts for the 46th annual Annual Moab Easter Jeep Safari, held in Moab, Utah.
This year the team stepped it up a notch, announcing six new Jeep concepts. Mopar has also announced an off-road division that will create authentic Jeep parts and accessories.
“The Jeep Safari has long been a great way for Jeep to connect with its core audience. We look forward to spending the week demonstrating our latest potential production and customization ideas and gathering instant feedback from the most knowledgable 4×4 enthusiasts in the world,” Jeep president and CEO Mike Manley said.
Mopar president and CEO Pietro Gorlier addded that “Mopar is tapping into a growing trend among extreme Jeep enthusiasts who want even more power and capability on the trail. This year, Mopar is pushing the envelope in this arena by offering our customers new Pro 60 portal axles and a new HEMI conversion kit, which we will showcase in those new vehicles. In addition, to further maximize our presence in the off-road market, we are creating a Mopar Off-Road division to develop Jeep Authentic Parts and Accessories.”
Word is out that the Barracuda, said to replace the Dodge Challenger, will be the first SRT banded car to get Moar’s new 6.2-liter Hemi engine.
The supercharged 6.2L Hemi is currently still under development, but is estimated to have 490- to 540-hp on tap. The motor will make its debut in the new Barracuda before moving on to other SRT models.
Insiders are also reporting that the new Barracuda won’t be as “true to the original” as the current Dodge Challenger was to its heritage. It is even believed that the Barracuda could be built on a shortened large-car platform, while other rumors say it will be built on the new Alfa Romeo D-size platform that is still being developed.
One way or another, you’re probably going to be looking at a smaller muscle car from the SRT family.
[Source: Allpar]
We got an up close and personal look at the Mopar’s take on the Jeep Compass, which they call the “True North” edition, today at the Chicago Auto Show.
The modifications gave a bit of practical improvement while leaving the SUV’s off-road ability untouched. Among those changes, front and rear brush bars offer the Compass’ underside some protection. Beyond that, the Mopar treatment is strictly cosmetic. A two-tone burnt orange and matte black finish make it look more aggressive, as do the larger fenders.
Inside, the car gets neoprene seats, which is a cool touch for a vehicle aimed at outdoorsy types. The dashboard also gets tilt and pitch gauges, which would be a cool edition for a trail rated vehicle if we hadn’t touched them and the carbon fiber shifter knob was also a cool touch. Unfortunately, the unit felt like flimsy and poorly attached. Finally The car also got an improved sound system which we could see working well during beach nights or camping trips where the flip-down rear speakers get their best use.
Have a look through our gallery and lend us your thoughts in the comments section.
GALLERY: Mopar Jeep Compass “True North”
Of all the special edition vehicles Mopar has on display today at the Chicago Auto Show, the Dodge Dart is probably the most attractive.
It’s also the most radically different looking of the four vehicles we had a chance to see today thanks to the sweeping carbon fiber hood with an aggressive-looking hood scoop that looks down towards a black grille. Those colors work well against the car’s red paint, especially with the 18-inch black aluminum alloy wheels which set this special dart aflight.
Mopar also graced the car with a better air intake and exhaust and retuned engine computer to make an extra 30 horsepower, bringing this version up to 210 total.
Inside, the car gets similar treatment as the exterior. A matching color scheme and piano black trim set the Dodge Dart GTS 210 Tribute well apart from the stock model — if you’re into the racer boy look.
Click through our gallery and tells us your thoughts in the comments section below.
GALLERY: Dodge Dart GTS 210 Tribute
Today we took a first-hand look at the most powerful of the four vehicles Mopar doctored up for this year’s Chicago Auto Show, the Mopar Chrysler 300 ’12.
In case you don’t recognize that name — it’s actually just a dressed up Chrysler 300, albeit with a price tag that jumped about $10,000 over the entry-level Hemi 300. For $49,700, you get a somewhat sinister black-and-chrome color scheme helped by blue pinstripes that set the car’s lines back in sight. 20-inch glossy black rims complement the matching grille and paint job.
The 300 ’12 interior is full of black leather with blue stitching to match the striped outside. The seats also get blue Mopar emblems embroidered in them, though they look gaudy in a car at that price.
You won’t find any engine changes here, the same 5.7-liter Hemi V8 making 363 horsepower is mated with a 5-speed automatic transmission, but it’s going to feel more punchy off the line thanks to a more aggressive differential. Drivers may also notice improved handling thanks to a stiffer suspension.
Have a look at our gallery and tell us what you think in the comments section below.
GALLERY: 2012 Mopar 300 ’12
Mopar is making an appearance at the Chicago Auto Show featuring four cars they’ve decked out with loads of visual goodies including the Mopar Fiat 500 “Stinger,” pictured above.
Photos hit the media last week, along with the equipment list for the Stinger, which plays up the black and yellow paint scheme you might expect given the name. Black stripes run along the sides, and a black-and-yellow checker pattern covers the roof.
Other than the exterior styling changes, the other-other 500 (don’t forget the Abarth) comes with black chrome accents and 17-inch black aluminum wheels borrowed from, well, the Abarth. The interior also gets new color touches that match the Stinger-styled outside.
Performance-wise there isn’t much different here: just a new set of brakes, cold air intake and a cat-back exhaust to help the car’s 1.4-liter engine breathe easier.
Have a look at our pictures from the show, shown below.
GALLERY: Fiat 500 Stinger
Mopar has treated us to some automotive delights this morning by releasing Chrysler vehicles decked out with Mopar parts in celebration of the aftermarket parts companies 75th anniversary. The Dodge Dart GTS 210 Tribute is a race inspired package that takes the already sporty looking Dart to a new level of performance.
The exterior of the Dart GTS 210 has gained several matte black trim pieces including a lower chin spoiler, side sills, rear spoiler and rear-diffuser panel. A carbon fiber hood complete with large air scoop takes some weight off the Dart and makes it look good. The Dart GTS 210 will run on 18-inch, 10 spoke forged alloy titanium-colored wheels which look fantastic against the ruby red paint.
The interior of the Dart GTS 210 will carry on the black and red theme with red Katzkin leather seats accented by black stitching. Piano black trim is used on the shifter bezel, cup holder bezel and dash vents bezel. To top it all off the Dodge Dart GTS 210 gets a suede clad instrument panel with red accent stitching.
For performance, Mopar has added an improved air flow intake, a low back pressure exhaust system and finer tuned fuel/air mix in the cylinder to pull 210 horsepower out of the regular 180 horsepower engine.
The Mopar Dodge Dart GTS 210 Tribute will be on display at the 2012 Chicago Auto Show.
GALLERY: Mopar Dodge Dart GTS 210 Tribute
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