SEMA 2009: Mopar Dodge Ram Bianco Ready to Take on Ford F-150 Platinum

SEMA 2009: Mopar Dodge Ram Bianco Ready to Take on Ford F-150 Platinum
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Dodge’s unveiled its custom Mopar Dodge Ram Bianco Image Vehicle at the SEMA Show today, possibly firing a warning shot at the Ford F-150 Platinum and letting he Blue Oval know that there may be competition in the luxury truck business. Ford’s F-150 Platinum caters more to ranch owners than ranch hands, and the Mopar… Continue Reading...

SEMA Preview: Mopar Dodge Ram Bianco Could Foreshadow Production Luxury Pickup

SEMA Preview: Mopar Dodge Ram Bianco Could Foreshadow Production Luxury Pickup
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At the 2009 SEMA Show in Las Vegas, Dodge will unveil a luxuriously appointed custom Ram pickup. While SEMA cars are normally wild and wacky creations, the Chrysler vehicles for 2009 seem to be quite tame, and could be seen as possible concept vehicles. After all, Ford has already established a market for upscale pickups… Continue Reading...
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