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The supercharged 6.2L Hemi is currently still under development, but is estimated to have 490- to 540-hp on tap. The motor will make its debut in the new Barracuda before moving on to other SRT models.
Insiders are also reporting that the new Barracuda won’t be as “true to the original” as the current Dodge Challenger was to its heritage. It is even believed that the Barracuda could be built on a shortened large-car platform, while other rumors say it will be built on the new Alfa Romeo D-size platform that is still being developed.
One way or another, you’re probably going to be looking at a smaller muscle car from the SRT family.
The modifications gave a bit of practical improvement while leaving the SUV’s off-road ability untouched. Among those changes, front and rear brush bars offer the Compass’ underside some protection. Beyond that, the Mopar treatment is strictly cosmetic. A two-tone burnt orange and matte black finish make it look more aggressive, as do the larger fenders.
Inside, the car gets neoprene seats, which is a cool touch for a vehicle aimed at outdoorsy types. The dashboard also gets tilt and pitch gauges, which would be a cool edition for a trail rated vehicle if we hadn’t touched them and the carbon fiber shifter knob was also a cool touch. Unfortunately, the unit felt like flimsy and poorly attached. Finally The car also got an improved sound system which we could see working well during beach nights or camping trips where the flip-down rear speakers get their best use.
Have a look through our gallery and lend us your thoughts in the comments section.
GALLERY: Mopar Jeep Compass “True North”
It’s also the most radically different looking of the four vehicles we had a chance to see today thanks to the sweeping carbon fiber hood with an aggressive-looking hood scoop that looks down towards a black grille. Those colors work well against the car’s red paint, especially with the 18-inch black aluminum alloy wheels which set this special dart aflight.
Mopar also graced the car with a better air intake and exhaust and retuned engine computer to make an extra 30 horsepower, bringing this version up to 210 total.
Inside, the car gets similar treatment as the exterior. A matching color scheme and piano black trim set the Dodge Dart GTS 210 Tribute well apart from the stock model — if you’re into the racer boy look.
Click through our gallery and tells us your thoughts in the comments section below.
GALLERY: Dodge Dart GTS 210 Tribute
In case you don’t recognize that name — it’s actually just a dressed up Chrysler 300, albeit with a price tag that jumped about $10,000 over the entry-level Hemi 300. For $49,700, you get a somewhat sinister black-and-chrome color scheme helped by blue pinstripes that set the car’s lines back in sight. 20-inch glossy black rims complement the matching grille and paint job.
The 300 ’12 interior is full of black leather with blue stitching to match the striped outside. The seats also get blue Mopar emblems embroidered in them, though they look gaudy in a car at that price.
You won’t find any engine changes here, the same 5.7-liter Hemi V8 making 363 horsepower is mated with a 5-speed automatic transmission, but it’s going to feel more punchy off the line thanks to a more aggressive differential. Drivers may also notice improved handling thanks to a stiffer suspension.
Have a look at our gallery and tell us what you think in the comments section below.
GALLERY: 2012 Mopar 300 ’12
Photos hit the media last week, along with the equipment list for the Stinger, which plays up the black and yellow paint scheme you might expect given the name. Black stripes run along the sides, and a black-and-yellow checker pattern covers the roof.
Other than the exterior styling changes, the other-other 500 (don’t forget the Abarth) comes with black chrome accents and 17-inch black aluminum wheels borrowed from, well, the Abarth. The interior also gets new color touches that match the Stinger-styled outside.
Performance-wise there isn’t much different here: just a new set of brakes, cold air intake and a cat-back exhaust to help the car’s 1.4-liter engine breathe easier.
Have a look at our pictures from the show, shown below.
GALLERY: Fiat 500 Stinger
Mopar has treated us to some automotive delights this morning by releasing Chrysler vehicles decked out with Mopar parts in celebration of the aftermarket parts companies 75th anniversary. The Dodge Dart GTS 210 Tribute is a race inspired package that takes the already sporty looking Dart to a new level of performance.
The exterior of the Dart GTS 210 has gained several matte black trim pieces including a lower chin spoiler, side sills, rear spoiler and rear-diffuser panel. A carbon fiber hood complete with large air scoop takes some weight off the Dart and makes it look good. The Dart GTS 210 will run on 18-inch, 10 spoke forged alloy titanium-colored wheels which look fantastic against the ruby red paint.
The interior of the Dart GTS 210 will carry on the black and red theme with red Katzkin leather seats accented by black stitching. Piano black trim is used on the shifter bezel, cup holder bezel and dash vents bezel. To top it all off the Dodge Dart GTS 210 gets a suede clad instrument panel with red accent stitching.
For performance, Mopar has added an improved air flow intake, a low back pressure exhaust system and finer tuned fuel/air mix in the cylinder to pull 210 horsepower out of the regular 180 horsepower engine.
The Mopar Dodge Dart GTS 210 Tribute will be on display at the 2012 Chicago Auto Show.
GALLERY: Mopar Dodge Dart GTS 210 Tribute
Discuss this story at DartForum.com
Chrysler released details on the Mopar Jeep Compass “True North” today, along with three other vehicles meant to mark their 75th anniversary, all of which will be on display at the 2012 Chicago International Auto Show.
Here’s what we’ve learned about the modified Compass since we published our earlier story featuring photos of all four cars.
First, we’ve found that Mopar knows better than to tinker with a Jeep owner’s pavement-optional perspective. They say it’s still an off-road capable, trail-rated vehicle, though nothing Mopar does really adds, or subtracts anything. The only modification that makes the “True North” Compass any more viable in the bush is the added brush bars on the front and back that might keep your undercarriage a bit safer from rocks.
That said, this is anything but a rock crawler. Realistically, most Compass owners probably don’t go off-roading unless you count driving on the beach or through a snowy parking lot.
The modifications are superficial, but at least they make the Compass look a lot cooler. For example, the two-tone burnt orange and matte black grille and bumper make the car look less like a boring suburb spelunker and more like a stylish SUV. The same matte black accents surround the front and rear fog lights and run along the edge of the fenders and fascia.
The interior really plays up the Compass’s appeal to the young outdoorsy types it’s aimed at. Mopar even added neoprene seats. Yup, the same synthetic rubber material that half the stuff in REI is made of. It’s a cool touch that screams out to people who own CamelBacks and Nalgene bottles.
A center stack gauge pod holds pitch and roll meters if you do decide to take that risky first trip into the wild, though you won’t be doing it without modern amenities. Aside from little interior touches, the last big change is a Kicker sounds system the company says transforms the car into a “rolling high-end sound studio.” We’re not sure what sort of audio work people do on camping trips, but maybe you can enlighten us in the comments box below.
GALLERY: 2012 Mopar Jeep Compass “True North”
The Stinger comes with a Giallo (yellow) paint job, playing on the bumblebee reference, with black racing stripe and checkered flag design on the roof. To contrast the bright yellow paint, Mopar has outfitted the Stinger with black chrome accents around the headlights, door handles and mirror caps. The Stinger will ride on 17-inch by 7-inch Abarth hyper black aluminium wheels outfitted with performance tires.
The interior of the Stinger will continue with the Giallo and black theme with Mopar’s Katzkin black leather seats stitched with yellow highlights and accents. A Mopar carbon fiber instrument panel decal gives the Stinger a technical race appearance as does the Mopar shift knob finished in gloss black.
In terms of performance, not a lot has been done to the Stinger. It gets a cold-air intake as well as a free flowing cat back exhaust to squeeze some more juice out of the 1.4 liter 16 valve Mulitair engine. The brakes have also been upgrade to match the performance feel of the Stinger, utilizing cross drilled rotors to dissipate surface heat faster.
The Mopar Fiat 500 Stinger will be on display at the 2012 Chicago Auto Show.
GALLERY: Mopar Fiat 500 Stinger
The Mopar ’12 300, as it’s being called, is a souped up version of the 2012 Chrysler 300.
Earlier today we published a story featuring a gallery with four Mopar-modified cars, which will appear at next month’s Chicago International Auto Show. Since then, the company released detailed information on them. Here’s what we’ve learned about the Mopar ’12 300.
On the outside, the car features a black on black look that suggests improved performance. A single blue pinstripe runs from the front fender to the tail lights, keeping the car from looking more like a piece of auto-shaped obsidian than a sedan.
20-inch glossy black wheels with a matching blue stripe are wrapped in Goodyear Eagle F1s. Just above those wheels, the car sports “Mopar 75” fender badges that feature the Mopar Blue “omega” logo.
The interior is “monotone” black with die-cast aluminum paddle shifters, a thicker steering wheel and blue stitching. The sound system gets a boost too, featuring a 506-watt Alpine 9-speaker system.
Nothing changes under the hood aside from a new Mopar engine cover. The same 5.7-liter Hemi V8 making 363 horsepower is mated with a 5-speed automatic transmission that powers the rear wheels.
That power will feel a little different though, thanks to a more aggressively geared differential, which gets swapped from 3.06:1 to 3.91:1.
Though the 300 isn’t known for it’s nimble cornering, the Mopar ’12 edition will feel better than the 300C, which is minimum level Hemi version, thanks to a stiffer suspension.
The brakes also get a bit better, though it’s marginal for a car that weighs more than 4300 pounds. The Mopar package moves us up to bigger front brakes featuring two pistons over the standard single piston versions.
Before you buy one of these things, take a good hard look at what you’re getting. Sure, it looks different, but you had better be in love with the looks because at $49,700 you’re paying more than $10,000 for what amounts to a lot of makeup and marginally improved performance.
GALLERY: Mopar ’12 300
For Mopar’s 75th birthday they have added some style and performance to four of Chrysler’s cars.
The Jeep Compass get’s the “True North” package, adding some matte black highlights and blacked out rims. The Fiat 500 is re-badged as the Mopar Fiat Stinger, sporting a bright yellow paint job complete with black racing stripe and checkered flag designed roof. The Dodge Dart becomes the Mopar Dodge Dart GTS 210 tribute, which comes with a carbon fiber hood complete with hood scoop, a skirt to get the Dart a little closer to the ground, and red leather accented interior to make the Dart really pop. To close out the four Mopar tuned vehicles is the Chrysler 300 which is simply called the Mopar ’12. The ’12 got the blacked out treatment, except for a blue line which circles the front wheels and the runs down the side profile of the car.
All four of these beauties will be on display at the 2012 Chicago Auto Show.
Check out the pictures below and tell us what you think in the comments section.
GALLERY: Mopar Jeep Compass “True North”
GALLERY: Mopar Fiat (500) Stinger
GALLERY: Mopar Dodge Dart GTS 210 Tribute
GALLERY: Mopar Chrysler (300) ’12
On January 31st, Chrysler’s Mopar Division (a term coined from its original title, Motor Parts), celebrates its 75th birthday. And what could be a better way to mark the occasion than unveiling four modified production vehicles created from the current Mopar performance catalog.
The official unveiling of these four, as of yet unknown machines (the image above is of Mopar’s existing Jeep Wrangler JK-8 pickup conversion), will take place tomorrow at 9.00 Eastern Standard Time at Mopar’s Accessory and Performance Parts Lab, located at 26001 Lawrence Avenue, Center Line, Michigan.
Present at the ceremony will be Pietro Gorlier, who currently heads up Mopar division, along with legendary drag racer Don Garlits. Once the four vehicles have been revealed, they will take pride of place on the Chrysler stand at this year’s Chicago Auto Show, which runs from February 10-19.
Live streaming of the official unveiling begins at 8.30 am EST tomorrow. For more information, click on the link below:
The Dodge Dart is being billed as Chrysler-Fiat‘s foray into the increased efficiency market that is growing quickly in the U.S. Now, Dodge customers who are already planning on buying one when they become available in 2013 have a little more to look forward to.
Mopar is offering a list of accessories and a few performance parts to spiff up the little sedan, though nothing in the go-faster department. So far, we’re aware of the following: a brake upgrade including new calipers, rotors and pads and an 18-inch wheel upgrade are the only available mechanical improvements.
Beyond that, you can opt for a hood scoop, carbon fiber grille insert, a matte black chin spoiler, oodles of chrome pieces, rocker panel extensions and much much more. In fact, there are 150 total accessories. That should be enough to make sure that your Dart will be different than any other on the road, if you want to spend the money to make it that way.
Aside from that, Dart owners can take advantage of options like a smart phone app to do everything from remote start to checking tire pressure. Remote 3G wifi will also make it a potential mobile hotspot and wireless charging for cell phones and mp3 players adds some tech flair. All of these goodies will be available from the get go when the car launches.
If it wasn’t abundantly clear before, it is now: the Dart is aimed squarely at a young, plugged in and constantly connected crowd of consumers.
GALLERY: 2013 Dodge Dart
See AutoGuide’s First Look Video of the new Dodge Dart below:
Discuss this story at Dartforums.com
Okay, so it’s a show car and despite the rendering above, the chances of being able to drive something like it on the road, unless you perhaps live in the Middle East are on the far side of slim.
Nonetheless, the Dodge Charger Redline, which makes its debut at the North American International Auto Show in Detroit next week, showcases just what will be possible through the Mopar parts catalog in 2012.
Like the Chrysler 200 Super S (see separate story), the Redline incorporates a number of different Mopar enhancement packages designed for the R/T version of the big four-door.
Stage One, features cosmetic upgrades, namely a full-width carbon fiber chin spoiler, body colored grille surrounds and a “crosshair” insert. There’s also carbon fiber door scoops with R/T logos, designed to pay homage to the hot 1970 Charger, plus a fairly dramatic carbon fiber, three-piece rear deck spoiler. Rolling stock consists of 20 x 8-inch Mopar Envy wheels with a Pitch Black wheel face and polished accents.
The Charger show car also sports special Redline Tri-coat exterior paint and a Mopar vinyl roof graphic. Inside, there’s Mopar aluminum shift and instrument cluster bezels with Redline accents and sporty Mopar pedal covers.
The Stage Two package, adds chassis stiffening, in the shape of a front strut tower brace and caps, plus brake upgrades (in this case the addition of high performance Mopar linings) and a Mopar after cat exhaust system, designed to reduce back pressure and enhance the 5.7-liter Hemi V8′s already melodious sound.
Yet for hardcore performance fans, the best part of the Charger Redline, is the Stage Three package, which consists of the formidable 426 cubic inch (7.0-liter) Hemi race V8. Cranking out some 590 hp (200 more than the standard Charger R/T), this all-aluminum piece weighs 100 lbs less than the cast-iron crate version and is a professionally built motor, sporting a fully balanced reciprocating assembly, forged steel crank, H-beam style rods and forged pistons on an 11.1:1 compression ratio.
An aggressive roller camshaft and high flow cylinder heads are also fitted, while tie bars are available to help stabilize the valvetrain at higher engine loads. Billet fuel rails and and cast aluminum Mopar valve covers are also included as part of the Stage Three Mopar kit.
The three Mopar performance kits for the Charger will be available through official channels later this year, though bear in mind that the Stage III package is for off/road racing use only, that said, you could always side-step the rules and put this motor between the fenders of a vintage Charger for some tarmac tearing fun.
GALLERY: Dodge Charger Redline
One of them is this, the Chrysler 200 Super S, which sports both cosmetic and mild engineering enhancements that actually give this milquetoast car a bit of sass. The former, which will be listed as a Stage One package through Mopar’s parts catalog, includes a prominent front chin spoiler, satin chrome trim around the grille and foglight housings, plus mesh inserts for the gloss black finished upper and lower grille portions.
Further aspects of the Stage One package include requisite rocker panel extensions, black chrome “200″ emblems, 18-inch alloy wheels finished in gray or hyper black, plus rump upgrades in the shape of a rear decklid spoiler, satin chrome light bar and a matte black lower diffuser.
A Stage Two performance kit, adds a coilover suspension, which drops the ride height and improves cornering thanks to a lower center of gravity, plus a cold-air intake kit for the 3.6-liter Pentastar V6 and an after-cat low restriction exhaust with dual outlets that blend in with the rear diffuser.
Although not much more information is currently available, Chrysler has said that the Stage One and Two Packages for the 200S will be available through authorized Mopar dealers later this year.
GALLERY: 2012 Chrysler 200 Super S
Chrysler Group’s Mopar division has announced the grand opening of two new distribution centers overseas, one in Dubai in the United Arab Emirates another in Shanghai, China. Both new facilities help expand Mopar’s parts distribution networks and continues Mopar’s international growth.
The new parts center in China is a 16,000-square meters facility in Yangshan Port Shanghai. It is estimated to distribute more than 35,000 components to more than 130 dealers in China and more than 20 third-party distributors/joint-ventures throughout the Pacific region. It will also be a referral point for Mopar warehouses in South Korea, Japan and Australia.
The facility in Dubai measures in at 18,000-square meters and is located in the Jebel Ali Free Trade Zone. The warehouse will be distributing more than 30,000 parts to the Middle East and Africa.
GALLERY: Mopar Parts Distribution Centers In Dubai And Shanghai
Higher than anticipated demand for the JK-8 Independence conversion kit, designed to turn a Jeep Wrangler into a pickup truck, led Mopar division president Pietro Gorlier joking that,” Santa Claus is coming early.”
Given that orders for the kits are now outstripping original estimates (400 sales so far versus 250-300), clearly Christmas has arrived early for both Jeep enthusiasts and dealers alike.
It also shows there’s pent up demand for a factory built Jeep pickup, giving further traction to the idea that such a vehicle, based on the Wrangler might materialize down the road.
It’s no secret that Jeep brand president Mike Manley is a fan of the concept and now, Gorlier’s stance seems to echo Manley’s sentiments, the Mopar chief stating that, “when we go to the next generation of the Wrangler, (a pickup) will probably be considered.”
At present, the Wrangler is Jeep’s best selling SUV, so far some 111,045 units have been delivered this year, quite impressive for a vehicle that hasn’t seen a major update since 2006. And, given vehicle life cycles these days, an updated Wrangler probably isn’t too far off.
When it does eventually materialize, based on current demand from the JK-8 kits, having a pickup would no doubt bolster sales of the existing Wrangler lineup. It could also draw in buyers from other small pickups who, next year, will have very few options when it comes to new, compact truck offerings.
In the meantime, Mopar plans on supplying as many JK-8 kits as it can to dealers, though given the size of each package, it’s proving difficult for them to carry a large amount in stock. “The kit is too big and too complex to have too many on the shelf,” remarked Gorlier. That said he’s enthusiastic about the response so far. “It’s exciting for an aftermarket product.”
[Source: Ward's Auto]
Chrysler‘s Mopar brand has launched a new website dedicated to Chrysler Group owners so that they can regularly view their vehicle information, service history, learn how to use vehicle features, roadside assistance, share vehicle galleries, and receive special offers.
Appropriately named, the Owner’s Center website is set for launch on November 16th. Initial revealing will be held by the Mopar brand during the upcoming 2011 Los Angeles Auto Show, allowing the show attendees to gain first hand experience with the new site.
According to Pietro Gorlier, President and CEO of Mopar, Chrysler’s service, parts and customer-car brand, “Our new Owner’s Center website will support Chrysler Group customers throughout their entire ownership experience with our vehicles. Information will be easily accessible and constantly updated. It’s yet another example of how Mopar adds value to our brands and vehicles.”
Looking rather lonely and out of place in Mopar’s massive SEMA booth was Mopar Underground’s Fiat 500 Carbon. Amidst all the heavy American muscle was this customized Italian compact featuring an Anodized Azzurro exterior with blackened accents. Peering behind each 17×7-inch Dark Hyper Black wheel were bright red calipers, giving a solid contrast to the matte blue finish.
The Fiat 500 Carbon also incorporates satin carbon fiber foglamp bezels and lip spoiler in the front. Mopar Underground also lowered the Fiat 500 with their own lowering springs while a strut tower brace tightens up the chassis. Lastly, the 500 breathes a little better thanks to a cold-air intake.
GALLERY: Mopar Underground Fiat 500 Carbon
Mopar Underground has unleashed their Dodge Challenger SRT8 ACR on the Las Vegas Convention Center show floor and it’s every bit as awesome as we expected. The Challenger SRT8 392 has been influenced by the Viper SRT10 ACR’s styling while the 392 under the hood packs even more punch with Mopar’s custom headers and cat-back exhaust.
On the outside, the white body has been contrasted with subtle red accents, a charcoal roof and plenty of carbon fiber on the hood, deck lid, rear spoiler and tail light surround. 20-inch black wheels were fitted to each corner that sits nicely on the rear fenders thanks to a set of coilovers.
The interior is clearly race-inspired, sporting carbon fiber door panels, red roll bars and carbon fiber racing seats that have been covered in Katzkin leather. We still hope that Dodge or Mopar will announce some sort of availability on this model but we’re sure avid enthusiasts will be able to build it on their own through Mopar’s extensive parts catalog.
GALLERY: Dodge Challenger SRT8 ACR
What’s better than a 2011 Dodge Ram R/T? Mopar Underground’s Ram 392 Quick Silver of course. The 392 6.4L HEMI V8-powered Dodge Ram made its presence known in the Mopar booth, tossing out the factory 5.7L V8 for the 470-hp counterpart. Boosting performance is a cold air intake, headers and a cat-back exhaust system courtesy of Mopar.
The bright silver pickup has been contrasted by bright red wheels, mirrors and a matching front grille. Smoked headlights and taillights further enhances the already menacing appearance while a subtle Mopar body kit really sets the Ram off.
Massive 15-inch rotors and six-piston calipers from Brembo gives the Ram plenty of stopping power, which is needed with the 22-inch wheels that are seen on each corner of the pickup. Clearly those looking for the perfect garage-mate for their Dodge Viper should be knocking on Mopar’s door to produce the Ram 392 Quick Silver.
GALLERY: Dodge Ram 392 Quick Silver
For all the Dodge Ram enthusiasts out there, Chrysler has something for you at this year’s SEMA Show. Based on a 2011 Ram R/T, the team at Mopar Underground outfitted the Ram with a collection of modifications, enhancing performance while giving the truck some good looks. Powering the Ram 392 Quick Silver is a 392 HEMI V8 from Dodge’s SRT lineup packing 470-hp. The motor was mated to the R/T’s 4.10 gear set with a high-stall converter. Additional performance comes from Mopar’s cold-air intake kit, headers, and cat-back dual exhaust.
Braking performance has been upgraded thanks to a Brembo big brake kit, featuring 15-inch rotors and six-piston calipers. Everything on the truck besides the gloss black roof has been finished in a three-stage bright silver. Contrasting it all are anodized red wheels, grille inserts, mirrors and select interior trim components. All the exterior lighting has been smoked while a reverse deep-down aluminum hood adorns the front of the truck. Suspension modifications lowers the truck by 2-inches, further accented by a Mopar body kit.
Though the wheels on the render looks to be from HRE, the release only specifies that Mopar Underground added 22-inch pieces wrapped with 275/45/22 and 305/40/22 tires. On the inside, high-bolster SRT seats are covered in Katzkin leather with red stitching and accents to match the steering wheel, instrument panel and Laramie Longhorn inspired leather shift knob, door panels and center console trim. Kicker speakers add additional audio to the cabin while woofers in the doors add plenty of bass.
Developed by Chrysler Group’s Mopar Underground team, the Dodge Challenger SRT8 ACR is heavily influenced by the success of the Mopar Drag Pak Challenger and more recently, the Dodge Viper SRT10 ACR that reset the production lap time record at the Nurburgring. Based on the Challenger SRT8 392, Mopar Underground focused on paying homage to the original option-delete cars of the 1960s and 70s with the SRT8 ACR that will make its debut at this year’s SEMA Show.
On the outside, the Challenger SRT8 ACR takes design cues from the infamous Viper SRT10 ACR. The Challenger will sport a white body, charcoal-painted roof, carbon fiber hood, rear deck lid, rear spoiler and tail lamp surround, and an offset flame red stripe that runs the length of the project. The mirror caps and brake calipers were then painted red, contrasting the white while giving the Challenger a true race-inspired theme. For wheels, 20-inchers adorn each corner in a unique black-painted finish. To top off the aesthetics, red ACR fender badging was added.
The red and white theme continues onto the interior where Mopar Underground added white accents on the carbon fiber door panels, red armrest bars with white foam padding, red door latch release tethers, red painted roll bars and accents on the carbon fiber racing seats covered in black Katzkin leather.
But what Challenger SRT8 featuring the ACR badging wouldn’t have performance modifications? Mopar Underground outfitted the Challenger with a complete collection of parts straight out of a Mopar catalog. The suspension has been completely overhauled thanks to a set of coilovers, braces and brace caps in the front and the rear. A cat-back exhaust with custom headers were bolted on, giving the Challenger SRT8 a whole new note and extra horsepower while minor accessories include a Drag Pack center stack, carbon fiber bezel kit, door sill entry guards, Mopar fuel door and a short-throw shifter. The race-inspired vehicle has also had its rear seat removed in exchange for a roll bar and fire extinguisher.
Dodge did not make any announcement on whether or not they plan on producing the Challenger SRT8 ACR. One can only hope.
It’s October, which means for the performance and aftermarket industries, the annual SEMA Show in Las Vegas is just around the corner.
This year, among other goings on, FIAT and Mopar have joined forces to create the FIAT SEMA Design Challenge, essentially a social media contest in which fans of the little 500 have to come up with a custom design wrap for the car.
Those who sign up have the chance to earn prizes and the vehicle design ultimately selected as the winner will be on display at SEMA from November 1st to November 4th.
According to Laura Soave, head of the FIAT brand in North America, the Design Challenge, “encourages the core values of the FIAT brand; self-expression, inspiration and creativity and there is no better place than the annual SEMA show, where passionate owners and fans can showcase their customized creations. We know just how creative our fans can be and this is an excellent opportunity to showcase their talent and see their designs come to life.”
Pietro Gorlier, who heads up Chrysler’s Mopar brand, also declared that [the FIAT 500] “is the perfect canvas for customization. With more than 150 quality-tested accessories, Mopar can help Fiat 500 fans personalize their ride.”
The contest is open right now and participants can download a vehicle wrap template on the FIAT Facebook page, though bear in mind, submissions must be received by October 5th. The top 10 submissions will appear on said Facebook page, giving fans a chance to vote for their favorite. So, if you think you’ve got what it takes to enter, click on the link below and get cracking.
‘Today, it was announced that Mopar will be offering more than 150 accessories including key covers, graphics, body kits, bike carriers, roof racks and seat covers for the new 2012 Fiat 500. Prices will range from $21 for a locking gas cap to $1,400 for a body kit.
“The FIAT 500 is one of the most accessorized vehicles in Europe,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We expect that trend to continue here in North America and will offer more than 150 accessories for those looking to personalize their ride. Our all-new FIAT 500 is the perfect canvas for customization.”
One of the most interesting accessories is the UConnect Web option which allows each passenger to separately access the Web. The in-vehicle router receives broadband Internet. Passengers can access social media, maps, e-mail, online games and more. This option starts at $399.
The Fiat 500 is offered in three models including the Pop ($15,500), Sport ($17,500) and Lounge ($19,500). The Fiat 500 is powered by a 1.4-liter inline four cylinder engine featuring MultiAir technology. The engine is rated at 30 mpg city and 38 mpg highway for a 33 mpg combined number.