In the land of sauerkraut, lederhosen and cars that have kidney shaped grilles with propeller logos on them things have changed. For 2008 the Audi A4, not the BMW 3 Series, was the best selling premium car (based on vehicle registrations) in Germany.
Audi reclaims the top spot after the 3 Series sat atop the premium segment in 2007. The move may seem surprising at first but put of the A4′s success is no doubt linked to the fact that the 2009 model was all new.
In Germany in 2008 98,714 Audi A4′s were registered. Audi as a brand also made huge strides in 2008 with it’s share it the German marketplace increasing 0.8 percent for a total market share of 8.1 percent. In Western Europe Audi also saw an increase where the company’s market share increased by 0.4 percent to 4.8 percent.
In the U.S. Audi also made strides in market share despite overall sales loses. According to a report in The Boston Globe, Audi’s market share rose between 0-6 and 0.7 percent for a total of 6.1 percent. Audi sold 87,760units in the U.S. in 2008 compared to 93,506 units in 2007 a decrease of 6.1 percent.
What these numbers really convey is that while Audi is suffering, its competitors are suffering more.
For the record, the most popular vehicle in Germany (for as long as anyone can remember) is the VW Golf.
2009 Audi A4:
[Source: The Boston Globe]
Official release after the jump: