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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Apr 11 2013, 10:31 AM

Ask-Auto-Guide-What-Kind-of-Oil

Every week Ask AutoGuide provides iron-clad vehicle-shopping advice to distressed, confused or otherwise bewildered consumers. Whether they’re in the market for a family-friendly crossover or something that’s good in winter weather, the Oracles of all things automotive have been there to lend some helping hands. But this week they’re taking a slightly different approach.

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 |  Jan 23 2013, 12:02 PM

It’s a cliché analogy, but oil really is the lifeblood of a vehicle’s powertrain. Without its friction-cutting properties engines would literally grind to a halt, failing in spectacular fashion. Connecting rods would punch holes in blocks, camshafts would pulverize themselves and bearing inserts would spin like the blades of a jet turbine.

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 |  Jun 29 2010, 8:54 PM

That Hello Kitty sure does get around. She’s on everything – cell phones, socks, backpacks, and now… motor oil.

This is no hoax – AGIP, a subsidiary of Italian oil company ENI SpA, has combined forces with the company that owns the rights to the Hello Kitty name to bring you Hello Kitty motor oil.

For all you Hello Kitty collectors out there, some bad news: this motor oil will be distributed exclusively in Japan by Showa Boeki. The canister will be adorned with the iconic kitten, complete with her cute red bow and frisky whiskers. A three-liter can will retail for $33.

We’ve got to hand it to the brand – they really are taking every avenue to make all the money they can. But seriously – motor oil? We wonder if it’ll make your engine purr.

[Source: Top Speed]