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North of the border automotive retail giant Canadian Tire has announced a long-term partnership with Mosport International Raceway. The famed motor racing circuit located near Bowmanville, Ontario, east of Toronto, hosts the only Canadian round of the American Le Mans Series (shown above).
The deal, which will see the track renamed Canadian Tire Motorsport Park, includes upgrading the current facilities with such additions as better spectactor stands, improved pit and garage areas for race teams, plus efforts to improve the overall race experience at the track for members of the public, corporate partners and race participants alike.
Upon news of the announcement, Myles Brandt, Mosport’s president and general manager declared, “we are thrilled to partner with Canadian Tire, an important supporter of Mosport and auto racing fans for many years. Together we’re building a world-class facility that will draw racing enthusiasts and grow our fanbase which continues to evolve year over year.”
Visitors to the track are expected to see improvements to the facilities as early as this May, during the annual Victoria Day SpeedFest weekend, which also marks the start of the NASCAR Canadian Tire series.