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Few true car enthusiasts are able to respect MTV’s Pimp My Ride, but that hasn’t kept it from being a hit with the kids. Big shiny rims and bigger, shinier, TV screens are all it takes to aim a teenybopper’s attention toward a car.
Regardless of the mechanical merit behind the show, or lack thereof, the once-hardcore gangster rapper turned TV personality, Xzibit, quickly became a poster boy for tricked-out transformations. If that image proved one thing since it’s inception in 2005, it’s commercial marketability.
Something about the lowriders of Long Beach and bong-rattling bass that seems to accompany is a recipe for sales success, which is something Volkswagen-owned Skoda Auto of the Czech Republic seems to be aware of.
In one of its latest ads, the automaker features a nerdy-looking white guy pulling up to an obvious imitation of the Pimp My Ride garage called “Czech Coast Customs” and saying “Mr. Xzibit, could you fix my car? Please?”
In seconds, the car is mutilated and dragged out with sparks flying. Then, in typical fashion, Xzibit pulls a cloth off the kid’s new ride, a Skoda Yeti. Watch the commercial below, it’s pretty funny.
Volkswagen has announced a partnership with MTV to help debut the all-new 2012 Beetle simultaneously on three separate continents.
Premiering first in Shanghai om April 18th, VW will then reveal the car in New York and Berlin with ‘World Stage’ events with performances by The Black Eyed Peas and Belgian duo 2manydjs.
“The Beetle is an icon of the automotive world, just like MTV is an icon of the music world. In the context of this marketing alliance, we are taking the new Volkswagen directly to our customers and fans of the Volkswagen brand – and we are doing it globally,” said Luca de Meo, Director of Marketing for the Volkswagen Group and for Volkswagen Brand Passenger Cars.
In a release VW calls MTV “the world’s premier youth entertainment brand,”, stating it, “reflects and creates pop culture.” Is the marriage of MTV and the VW Beetle a hit? Do young people still watch MTV? Do they care about the Beetle? Leave us your thoughts watch the debuts live at www.worldstage.mtv.com.
Normally, Lamborghinis attract the “hairy chested, gold chain wearing” stereotype, but the immaculately waxed and tanned Pauly D has none to speak of. Despite his grooming habits, Pauly D reportedly requested a Spyder variant, to make room for his trademark “blowout” hair do.
In other news, mass suicides were reported across America when hard working men and women realized that the path to a Lamborghini is not an honest day’s work, but whoring yourself out on an MTV series, affecting the appearance of a lower-middle class uneducated Oompa-Loompa and contributing nothing to humanity.
We think the more interesting question to ask these days is, “What hasn’t Vaughn Gittin Jr. done with the Ford Mustang?” Sure Gittin wasn’t exactly Ford’s first choice when handing the Mustang’s keys over to a drifter (Ken Gushi Jr. had that privilege) but it’d be really tough to find someone to say he isn’t the right choice. From drifting worldwide and leading the current points championship in Formula Drift, Gittin Jr. has really broken the mold and brought Ford’s Mustang to the forefront of the action sport world.
And just when we thought we had seen it all from Gittin and his rockstar-like antics, he has teamed up with MTV’s Rob Dyrdek and his Fantasy Factory show to conjure up a car skateboard park. Many may know that Gittin Jr. himself was a skater and loves action sports, so merging the two passions together almost seemed natural to him, no matter how unnatural it is to the rest of the world.
Another Ford Mustang seems to have been built that replicates the look of his drift Mustang, but setup to tackle the half-pipe rather than Irwindale Speedway’s outer bank. Even Dyrdek took some seat time and had some wicked fun in his creation.
Check out the official press release from MTV and do not miss the video after the break.