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At the gala opening of one of the world’s largest Bentley dealerships in Beijing, the luxury British automaker unveiled its Mulsanne Diamond Jubilee Edition in honor of Queen Elizabeth II.
The new dealership opening also coincided with Queen Elizabeth II’s birthday, so it makes sense that the limited edition Mulsanne pays homage to Her Majesty. Back in 2002, Bentley’s Mulliner division created the State Limousine for the Queen, and now the same group will be creating just 60 examples of the Diamond Jubilee Mulsanne.
Each vehicle created presents a year of Her Majesty’s reign and will be distinguished by a range of exquisite, handcrafted features that pays tribute to the Diamond Jubilee. In all four headrests is gold stitching embroidery while veneered picnic tables in the rear cabin are decorated with a gold overlay representing the royal carriage. Highly-polished, stainless steel treadplate plaques sport ‘Bentley Mulliner, England’ and ‘Diamond Jubilee Edition’ script to designate the special edition.
The debut of the Mulsanne Diamond Jubilee edition in China may seem strange – since you know, it wasn’t in England and all – but China is now the largest market for Bentley Motors. So we’ll just call it a good business decision to show off its newest special edition model in its largest market first.
“This series of special cars, hand-built by our Mulliner Division, is our way of reciprocating the appreciation for British institutions, creativity and services we have been shown in China. And as proud holders of a Royal Warrant we also wanted to provide some memorable examples of British technology and craftsmanship,” said Richard Charlesworth, Director of Royal and VIP Relations for Bentley Motors.
GALLERY: Bentley Mulsanne Diamond Jubilee Edition
Preparing for the Goodwood Festival of Speed, Bentley took its latest model in the line-up, the Continental GT 4.0 liter V8, for a series of high-speed runs to acquaint the new British sports car to the hill-climb event and to allow Goodwood’s VIP guests to catch an early glimpse of the latest Bentley.
As 2011 sales numbers reveal one-third of all Bentleys sold were GTs, the latest 4.0 V8 model looks to be an important component to the British brand’s future growth.
According to Bentley Marketing Operations Manager Steven Egan, “The team had an excellent day at Goodwood with the new Continental V8 and we’re now looking forward to returning in the summer as one of the Festival’s official partners and with our leading ‘Bentley Boy’ drivers behind the wheel.”
During the outing, Bentley also fielded its 6.0 liter W12 Continental Supersports Convertible ISR and the flagship 6.75 liter V8 Mulsanne to tackle the hill-climb as well.
GALLERY: Bentley at Goodwood
Bentley is adding prestige and personalization to its Mulsanne with a new high class trim level called the Executive Interior, bringing the latest in multimedia connectivity to the English automakers flagship.
There are two choices within this high class trim level, either the theater specification or iPad spec executive interior. A Mulsanne takes Bentley workers 170 hours to fully assemble and finish, with some of the bespoke options on the car taking quite a bit of finesse to install. Alasdair Stewart, a member of the board for sales and marketing comments ”…We’re confident they(Mulsanne) will meet the expectations of customers needing a business-focussed environment or simply a relaxing space where films, music, television and the internet can be enjoyed.”
The theater specification Mulsanne will come outfitted with a 15.6 inch HD LED screen which flips down out of the roof for both rear seat passengers to enjoy. There will also be an eight inch screen in each headrest so occupants can enjoy their entertainment separately if they prefer. The system is controlled by an iPod touch which allows the vehicles occupant to control all the multi-media through the use of a Bentley app. A Macintosh computer mounted in the trunk can be utilized through the 15.6 HD screen to have all the benefits of a full computer at your fingertips. The last most tantalizing customization incorporated in the theater spec Mulsanne is a built in bottle cooler with space for two champagne bottles and three custom made champagne flutes.
The iPad version of the Mulsanne adds more gadgets, namely iPads, to the rear seat passengers already screen filled seating area. The iPads, one for each rear passenger, are fitted into small flip down airplane style tray tables that can be stored in the seat completely out of sight when needed.
The Mulsanne adds these new trims to keep up with the fast paced technology world, and to keep its business geared clientelle connected while riding in style.
GALLERY: Bentley Mulsanne Executive Interior Concept
ArmorTech Motors out in Russia is adding even more luxury to Bentley‘s Mulsanne by offering a few options to extend the wheelbase and raise the roof. Two options are available for the Mulsanne; ArmorTech is willing to lengthen the wheelbase either 20-inches or 45-inches depending on what you’d like. Those looking for more headroom can also have the roof raised 3.9-inches.
The stretched Mulsanne truly looks like a limousine after ArmorTech’s treatment on it. Along with the stretching, ArmorTech also does the requisite changes to the vehicle’s brakes, chassis and suspension to make it safe to drive.
Now that there’s more interior space, ArmorTech can also outfit your Mulsanne with a variety of in-car-electronics or even a partition wall that’s hand-crafted.
No pricing was announced for the Mulsanne options, but we’re guessing it’s not cheap.
GALLERY: ArmorTech Motors Stretched Bentley Mulsanne
The rich have spoken, and their servants have voted for them: the Bentley Mulsanne is the preferred ride of ballers around the world, according to a survey in Centurion Magazine.
The magazine is published by American Express, and only available to the lauded gentry who hold the Centurion Card—the black card. Their first Reader’s Choice survey attempted to answer the pressing questions of the jet-set lifestyle: which Girard-Perregaux tourbillon to pair with your William Westmancott bespoke suit, the merits of the Gulfstream G650 vs. the Challenger 604, the important things in life—and the Bentley Mulsanne took the Best Limousine/Saloon Car category in the only award that truly matters to those that know.
The Mulanne beat out the Aston Martin Rapide, the Maserati Quattroporte, the “they still make those?” Maybach, and a gilded Victorian sedan chair carried by swarthy, oiled manservants to win the award. Readers from Europe, the Middle East, Hong Kong, and the 40/40 Club on West 35th Street chose the Mulsanne for its handcrafted interior, new yet evolved styling, discreet technological advancements, and its blunt, cow-catcher front end that makes it easy to intimidate the serfs. As Kanye West put it, “address me as your highness, high as United, 30,000 feet up and you are not invited.”