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 |  Oct 29 2010, 8:22 AM

For several weeks now Hyundai has been rolling out its lineup of SEMA Show cars, from the wild ARK Genesis Coupe R-Spec to the supercar-inspired Sonata Turbo. Several Equus luxury sedans are also set to make an appearance, including one from Rhys Millen Racing and DUB. Now you can add one more to that list with the latest custom Equus coming from Mummbles Marketing, sporting a VIP-themed look and a 450-hp turbocharged V8.

Mummbles Marketing is no stranger to building one-off SEMA Show cars, and this one looks like one of their best. The “Elegant Equus” gets a 717 Motoring five-piece bodykit coated in a deep burgundy paint, while there’s also a carbon fiber hood, trunk and a carbon fiber overlay for the roof. A massive set of 22-inch Work Equip E10 wheels fit up inside the fenders thanks to an Air Lift suspension system.

Along with some Junction Produce VIP goodies inside, the Elegant Equus will get plenty of black suede, lots of audio equipment (including four subwoofers) and two iPads – which can be used to control the airlift suspension, moving curtains, stereo and windows.

AutoGuide’s 2010 SEMA Show coverage starts Tuesday, November 2nd. Until then, see our complete SEMA Preview here.

Official release after the jump:

Continue Reading…

 |  Oct 15 2010, 10:07 AM

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Chevrolet has revealed on its Facebook page a selection of vehicles that will be on display at the SEMA Show in just a few weeks time. These aren’t the “official” Chevy SEMA Show cars (those ones tend to be much more tame, with a near-production look), but we have to think Chevy will again be putting the focus on these two models – although we’d really like to see some custom Cruzes.

Three Silverado HD models are being built, one as a “Utility Hauler” by Impulse Marketing, while the other two will be off-road themed trucks built by Ldrship Designs and Skyjacker Suspensions. All three will be based off the new 2011 Silverado HD.

Those three may, however, be overshadowed by what it shaping up to be another year-of-the-Camaro at SEMA. Chevy’s partners are planning a total of eight custom Camaros – which may be joined by more official Camaros, plus what will no doubt be dozens of other ones at different booths throughout the show. Five of the Camaros will be SS models, built by Delta Tech Industries (white and blue), Mummbles Marketing (chocolate), Raging Bull Marketing (red), Revolution Styling (gold), Street Concepts (purple) and All Star Performance (blue). These will be joined by two V6 models including one by GM Addition (silver) and a turbocharged V6 model from Unrestricted Motorsports (white).

We’ll await word from Chevy on just what their official cars will be, but in the mean time head over to their Facebook page and vote for your favorite. And be sure to check out AutoGuide’s SEMA Preview page, with live coverage of the 2010 SEMA Show starting November 2nd.

GALLERY: Chevy Camaro and Silverado HD SEMA Vehicles

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[Source: Chevy's Facebook Page]

 |  Nov 04 2009, 3:21 PM

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It wouldn’t have been our choice, but a panel of judges awarded the team at Mummbles Marketing as the Scion Tuner Car Challenge winner for their Teal Blue Pearl xB. Looking more like something we might have seen at SEMA in 2003, the Mummbles xB features a 9-piece widebody kit from BRS Autodesign with  shaved door handles. Seibon provided plenty of carbon fiber bits outside, while NRG has outfitted the interior with new seats, harnesses, a steering wheel, shift knob and parking brake lever. Under the hood, there’s a powerful Descendant turbocharger system.

Along with the glory and a stylish carbon fiber trophy, the Mummbles team gets a check for $10,000.

The runner up prize goes to the Bowls entry, which is easily the most creative xB f the group.  It takes design cues from the Japanese El Camino – a 1970 Toyota Crown pickup. Along with a custom trunk conversion, roll cage and special ADF 20-inch wheels, under the hood there are Crower cams, a TRD clutch and limited slip differential, as well as TRD brakes, a front strut tower bar and rear stabilizer bar. Also included is an Air Lift Company digital air ride kit.

Placing third out of third is the xB of Eneri Abillar. Much like the winner, it features a BRS widebody kit, along with plenty of custom modifications. Added goodies include a Greddy turbocharger, TRD strut tower bars and illuminated door sills, while the interior features a hard wood floor.

GALLERY: Scion Tuner Challenge Cars

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 |  Nov 03 2009, 1:05 AM

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Having already been privy to all the info on Scion’s SEMA Show cars, we can now bring you full photos of each custom vehicle ahead of their debut at the 2009 SEMA Show in Las Vegas.

Let’s start with the Tuner Challenge cars, which are once again all xB models for 2009. First up is the Bowls entry that will take its design cues from the Japanese El Camino – a 1970 Toyota Crown pickup. Along with a custom trunk conversion, roll cage and special ADF 20-inch wheels, under the hood there are Crower cams, a TRD clutch and limited slip differential, as well as TRD brakes, a front strut tower bar and rear stabilizer bar. Also included is an Air Lift Company digital air ride kit.

As for the Mummbles Marketing car, this xB is getting a 9-piece widebody kit from BRS Autodesign with  shaved door handles and a custom Teal Blue Pearl paint job. Seibon will provide plenty of carbon fiber bits outside, while NRG has outfitted the interior with new seats, harnesses, a steering wheel, shift knob and parking brake lever. Also look for a powerful Descendant turbocharger system.

The final Tuner Challenge car is from designer Eneri Abillar. It also gets a BRS widebody kit but will get added motivation from a Greddy turbocharger. Added goodies include TRD strut tower bars and illuminated door sills, while the interior will feature a hard wood floor.

At the SEMA Show Scion will announce the winner of the Tuner Car Challenge. We have to think the Bowls entry is the most creative, but we’d rather be driving the Eneri Abillar xB.

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The additional three vehicles are from Epic Cartel, 0-60 Magazine and Kogi – a Korean/Mexican fusion food truck in LA. Five Axis will also do a modernized version of the DJxB, using the second generation xB. It will come with 3-inch fender flares, a four-piece lip kit, a custom dual exhaust setup and 18-inch Five Axis wheels.  The exterior of the car will be coated in Molten Lava Red paint. Inside, there will be plenty of audio from Pioneer, plus a DJM mixer. But we’ll have to wait for the car’s reveal to see how it all plays out.

Epic Cartel is also looking to play off its past successes. Having already built an xD and xB, this year the company will take on the tC, which will get similar design cues. The car will get a 3-inch chopped top, along with an air bag suspension setup and 22-inch Vellano wheels. Added power will be delivered by a TRD supercharger and a Cartel side exit exhaust setup.

As for the Kogi car, it will be an xD with an MV Designz aero kit. Built with inspiration from the Kogi truck, it will have a BBQ grille, fridge, sink, ice chest, cooking utensils and even condiments.

See AutoGuide’s Live SEMA Coverage Here

GALLERY: Eneri Abillar xB Tuner Challenge Car

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GALLERY: Mummbles Marketing xB Tuner Challenge Car

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GALLERY: Bowls xB Tuner Challenge Car

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GALLERY: Kogi xD

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GALLERY: 0-60 Magazine Rally xD

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GALLERY: Epic Cartel tC

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 |  Oct 02 2009, 11:32 AM

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At this year’s SEMA Show Scion will once again be showcasing the creative energies of three companies in its Tuner Car Challenge. Like last year, the Scion xB is the canvas of choice, for the tuners, artists and marketing experts to express themselves.

This year, the list of those involved includes Bowls LA (an upscale lifestyle boutique), Peter Colello and Mummbles Marketing, and Eneri Abillar with Leigh Guarnieri from BRS Autodesign.

Each team was given the keys to a new Scion xB, with the winner being awarded $10,000 at the SEMA Show.

First up is the Bowls entry, which takes cues from the Japanese El Camino - a 1970 Toyota Crown pickup. It is intended to give a feeling of 1970s California and will come with a matching bike in the back.

The Mummbles Marketing car is a more conventional tuner car with a widebody kit, carbon fiber components, a turbo kit and.. of course… a big stereo kit. Collelo has already produced several show cars including a 2002 Toyota Celica GT, a 2001 Ford Focus ZTS and helped with a Scion xA for the 2006 Tuner Challenge.

The third entry is the bright orange xB from Eneri Abillar. He didn’t give any hints on what the finished product will be like (other than the rendering) but we might be able to take some cues from his career as a designer who merges street culture and high style.

All three cars will be on display at the SEMA Show in Las Vegas, NV from Tuesday November 3rd to Friday November 6th.

GALLERY: 2009 Scion xB Tuner Challenge

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[Source: HelloScion]