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Despite being the only example in the world, the Maybach Exelero has been around the block a few times. First concieved as a concept car for Fulda Tires (who wanted to use the vehicle for tire testing), the Exelero then appeared in a Jay-Z video.
Since then, it has fallen into the hands of a private owner and stayed out of the hip-hop limelight, until earlier in the year when hip-hop mogul Birdman (aka Bryan Williams), responsible for launching the careers of music stars like Lil’ Wayne and Drake, claimed to have purchased the car.
According to a report by MotorAuthority, Birdman has yet to pay for the car, leaving its current owner high and dry. Birdman currently owns a rare Maybach Landaulet and a Bugatti Veyron, so the Exelero’s asking price of $8 million, while steep, isn’t too far removed from Birdman’s snack bracket.
Nevertheless, not paying up is still considered bad form, and we won’t really know until we see Birdman bragging about his newest acquisition online or in one of his videos.
[Source: Motor Authority]
Rapper and music impresario Birdman is the finest example of the American dream – even someone of questionable literacy can become rich enough to afford a Bugatti Veyron thanks to hard work and capitalize on certain “market inefficiencies” when distributing products that are only available at your local street-corner pharmacy.
Despite Birdman’s love of premium products, the Bugatti Veyron was at one time the domain of only the most obnoxiously wealthy, counting Arab oil shieks, inherited wealth and Simon Cowell as its owners. Bugatti’s CEO even remarked that he did not want rappers to purchase the Veyron, but his plans to control who owns a Veyron have gone awry. Birdman made a video over the summer showing him taking delivery of his Bugatti, decked out in Birdman’s signature all-red colorway, a nod to his supposed affiliation with the Bloods street gang.
Now Birdman has a new single, imaginatively titled “Fire Flame”. The plot is rather de rigueur for the genre, with Birdman rapping outside an awful faux-French Chateau (dubbed “Stunna Island”), getting his head shaved with a straight razor, literally burning money, sipping Cristal, meeting with Korean and Cuban organized crime figures and most importantly, squiring a legion of breast-implant equipped models in his famous Veyron, with a Louisiana vanity plate bearing the word “Fire” on it.
Once the proletariat are able to obtain a luxury good, it is arguably a commodity, and nobody is more sensitive to that than the people charged with selling Bugattis. We can’t wait to see what they have planned next to ensure this never happens again.
Hit the jump to see the video