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In anticipation of a 2012 Ford Mustang V6 Performance Package, Ford took the world of Facebook in order to find a name for the package. After 1.4 million fans on Facebook chimed in, Ford decided to name their newest performance package Mayhem.
“We saw great enthusiasm from fans, with tons of creative, unique names coming in,” said Brian McClary, Ford social and emerging media specialist. “The contest was twofold – it let us engage with fans by letting them have a say, and it helped build awareness for the package.”
The “You Name It” app had nearly 6,700 user installs and after the dust cleared, there was over 3,000 submissions. The user that came up with the name Mayhem received a three-year lease on a 2012 Mustang equipped with the Mayhem package.
The Mayhem package doesn’t modify the engine in any way. What it does deliver however is heightened performance thanks to a collection of suspension, braking and chassis modifications making it a superb handling machine. The Mustang also gets a slight diet bringing it down to less than 3,500 pounds.
The package includes a 3.31 rear axle ratio (for quicker acceleration), front and rear stabilizer bars from the Mustang GT, front struts and rear shocks/springs from the GT and Shelby GT500 rear lower control arms. 19-inch wheels are tossed on all four corners with Pirelli rubber. Brake upgrades include Mustang GT front and rear calipers equipped with Performance Friction pads. A strut tower brace stiffens the chassis while electronic stability control calibration offers a sport mode for an enhanced driving experience. Last but not least, the Mayhem will feature special badging. No pricing for the package was announced.
Official press release available after the break.