With Ford recently drawing back the curtain on its NASCAR Mustang for this weekend’s Nationwide Series race, Dodge has followed suit with one seriously retro-looking racer. In addition to the Penske Racing car, Dodge will host over 100 Challenger owners, put on a rock concert and provide plenty of other activities at its display area outside Turn 4 at Daytona International Speedway.

“Our new Dodge Challenger race car brings true brand identity back to NASCAR, so now the spotlight is going to be shared between the new car and our two star drivers from Penske Racing,” said Dodge Brand President Ralph Gilles. “We’ve been looking forward to this race weekend for quite some time, and our loyal owners and fans are going to have a lot of opportunities to celebrate the return of the Dodge Challenger.”

At Daytona fans will have a chance to win a new Challenger R/T as well as an SRT Track Experience, plus they can get signed autographs from Kurt Busch, Sam Hornish Jr. and Justin Allgaier.

GALLERY: Dodge Challenger NASCAR Racer

Get all the info on Dodge’s activities this weekend after the jump:

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After much speculation that IRL star Danica Patrick would enter NASCAR for the 2010 season, the hopes of those wanting to see the racing diva behind the wheel of a stock car seemed dashed when her IRL schedule was confirmed. But now it appears as though Patrick will also race in the NASCAR Nationwide Series in 2010, with a limited schedule. The car will be sponsored by Go Daddy and will be a part of Dale Earnhardt Jr.’s team. An official announcement is expected later today in Phoenix, where Go Daddy is headquartered.

Patrick is likely to make her NASCAR debut on February 13th in Daytona Beach, FL. She has never actually raced competitively in a stock car but did do testing for the Nationwide Series back in 2002.

The Sporting News reports that earlier this year, every single NASCAR team owner expressed interest in hiring Patrick but said they would like her to get competitive in the Nationwide series before heading to Spring Cup. That seems to be the route she is taking.

We can only imagine the marketing potential that having a woman like Danica Patrick in NASCAR could create.

[Source: SportingNews]

Dodge has officially unveiled its 2010 Challenger NASCAR racer (at least from one angle) with an announcement that it will field a two car team in next year’s Nationwide Series, run by Penske Racing.

“As the performance brand of our new company, we are excited to expand our relationship with Penske Racing and introduce the iconic Dodge Challenger as our entry into the NASCAR Nationwide Series,” said Dodge Car Brand CEO Ralph Gilles. “Motorsports are a significant part of the Dodge brand’s legacy. Penske Racing has such a rich tradition in motorsports, and our partnership in the Nationwide Series will provide an excellent opportunity to showcase the Challenger and offer our loyal Dodge enthusiasts plenty of excitement in this very competitive series next year.”

Along with the two car effort, Dodge has also committed to supporting Penske’s three teams in the NASCAR Sprint Cup Series.

Initially the two Nationwide Series cars will be Chargers, with the Challenger stepping in for four races, starting with Daytona in July. Justin Allgaier will drive the No. 12 Verizon Wireless car, with Brad Keselowski in the No. 22 Discount Tire car.

Dodge expects to make the move the the Challenger for the full season by 2011.

GALLERY: NASCAR Nationwide Series Dodge Challenger

Official release after the jump:

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Ford has officially unveiled the first of the 2010 Mustang race cars that will join the NASCAR Nationwide Series. The car was revealed at Roush Fenway Racing headquarters in Concord, N.C., which it was also announced that 2008 Truck Series Rookie of the Year Colin Braun would drive the No. 16 Con-way Freight Mustang.

The car will enter NASCAR for the first time in July 2010 at Daytona International Speedway.

Ovalo, Texas native Braun moves up to the Nationwide Series after running in the truck series, and his Con-way Freight sponsor comes with him. “I’m so happy that Con-way Freight decided to move up with me to the Nationwide Series for 2010,” Braun said. “They have been a great sponsor for the past two years in the truck series so it means a lot to me that they will continue to support me in the future. I’m also looking forward to driving a Mustang next year. I’ve always thought they are such incredible cars, but have never owned one. Maybe when I win my first race the guys at Ford will want to give me one of my own.”

“This truly marks the start of the next era of Mustang racing,” said Brian Wolfe, director of Ford North America Motorsports. “We fully expect this Mustang, with drivers like Colin behind the wheel, to start to enjoy the kind of success so many other Mustang racing programs have enjoyed throughout the last four decades. Mustang is a proud and historic brand for Ford. This is a car born to race, and NASCAR is the next logical step for its racing pedigree.”

Currently the Mustang competes in numerous other professional motorsports including the NHRA Funny Car and Pro Stock divisions, the Grand-Am KONI Challenge, SCCA World Challenge and the Mustang Challenge Series.

GALLERY: NASCAR Nationwide Series 2010 Mustang

Official release after the jump:

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