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NASCAR is looking to target a younger, hipper crowd—one that’s into this Facebook thing.
And to do so they’re introducing a Facebook game, one that promises to be less annoying than Farmville, hopefully. Piggybacking off the successful Car Town, they’ve launched the slightly more cumbersome-sounding “NASCAR Pro Championship presented by Sprint” that will be featured on a joint partnership with Car Town’s developer, Cie Games.
Two different companies will be promoting the game with all of their marketing might. Turner Sports, which holds the rights to NASCAR.com, will air commercials on Turner Network Television. Sprint will promote it via their digital network and cell phones. Both promotions will coincide with the running of the Sprint Cup until November.
Car Town isn’t actually about racing, not if you can call pressing a few buttons to be a reasonable facsimile. It’s more aimed at completing some challenges, modifying your car, earning and spending points, and most importantly: bombarding your friends endlessly with requests. For that, NASCAR’s Facebook adventure seems like a win-win.