NASCAR Marketing Push to Target Colleges to Attract Young, Up-Market Fans

NASCAR Marketing Push to Target Colleges to Attract Young, Up-Market Fans
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NASCAR is off to college. No, they won’t be enrolling in any classes – the racing circuit is on campus in hopes of recruiting a new generation of upmarket fans. If you’re off to school next week, be on the lookout for the NASCAR U CREW. These “brand ambassadors” will be visiting 12 college campuses… Continue Reading...