Buick Riviera Rumored as GM Files for Trademark on Iconic Name

Buick Riviera Rumored as GM Files for Trademark on Iconic Name
Share this Article
Buick is the latest brand to leave a breadcrumb trail for its future products by filing for a tradermark on May 3 to cover its Riviera moniker. While that doesn’t prove anything on its own, the company isn’t known for flippantly filing for trademarks on the off chance they might one day come true. Continue Reading...