Study Says New Car Buyers Using Social Media to Help with Process

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Study Says New Car Buyers Using Social Media to Help with Process
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Social media is a great way to keep in contact with friends, family and share baby photos with one another, but it can also be used for finding a favorable car dealership. Thats according to a new study released just on the eve of  Facebook’s IPO.  Continue Reading...

Top Women-Friendly Dealerships Named in New Survey

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Top Women-Friendly Dealerships Named in New Survey
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Shopping for a car has always been harder for a woman. You’re always concerned you’re going to be taken advantage of or talked down to, just because you’re female. Bringing a male friend or husband to a dealership is standard practice – and when you think about it, it’s just plain unfortunate that women still… Continue Reading...

Surprise! Research Shows Men and Women Don’t Want the Same Things in Cars

Surprise! Research Shows Men and Women Don’t Want the Same Things in Cars
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Hmmmmm, we wonder how much money was spent on this eye-opening study. According to CNW Market Research, an individual’s personal tastes in a vehicle vary greatly depending on gender and age. (Insert dramatic pause here.) The data was compiled based on questions posed to consumers by CNW about how much importance they placed on various… Continue Reading...