Women Make 80% of Automotive Purchase Decisions

Women Make 80% of Automotive Purchase Decisions
Share this Article
Who knew that women had so much influence when it comes to buying the family car? In fact, women have almost 80 percent of the purchase decision power – that’s a pretty impressive number. The Heels & Wheels website (the site focuses on real world testing specifically by women) has some interesting numbers regarding women… Continue Reading...

Survey: What Car Buyers Hate About the Experience

Survey: What Car Buyers Hate About the Experience
Share this Article
There are a lot of great feelings that come along with buying a new car, but there are a few things that we wish weren’t attached to the experience. Can you guess what they are? We’ll give you a hint about the top two that head the top of the list – they have to… Continue Reading...

Study: African-American Car Buyers Prefer Toyota

1
Study: African-American Car Buyers Prefer Toyota
Share this Article
It’s interesting to see a demographic breakdown of what people are buying and a new study shows that Toyota was the top automotive brand for African-Americans in 2010. In the recent study conducted by Polk, the total new vehicle registrations among this demographic reached 641,090, an increase of 11.5 percent over 2009 (7.4 percent of… Continue Reading...

Survey Finds People Hold Onto Their Vehicles Longer

1
Survey Finds People Hold Onto Their Vehicles Longer
Share this Article
We’re holding onto our cars for longer than ever before, says a recent analysis from the survey experts at R. L. Polk & Co.  This means that consumers are now holding onto a new vehicle for 63.9 months on average, based on second quarter 2010 data. This number is up 4.5 months from the same… Continue Reading...