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With all the Super Bowl ads finding their way onto the Internet well ahead of the big game, we’ve already had our fair share of head scratchers, like the commercial from Audi, and humorous ones like Acura‘s NSX commercial starring Jerry Seinfeld and Jay Leno. And while we understand that most ads are designed to make us laugh or garner our attention, creative ones such as this Civic commercial is just flat out cool.
The description of the video by Honda puts it best, describing what Honda engineers went through when they came up with the design of the new Civic. From just the spark of an idea came the journey of building a vehicle, overcoming challenges until it culminates into the new Civic. Of course this commercial targets their European customers, which shows off the new European Honda Civic hatchback and is narrated by Garrison Keillor who is very popular in Honda’s British ads.
And for those that can really go way back, you’ll see the slight homage this commercial pays to the infamous “Cog” commercial from Honda, where an Accord was built from a single cog rolling down an incline. It’s subtle, but it’s those things that make us not want to push fast forward. Got what Audi? No vampires, no more vampires. Please.
Watch the ad after the break.
In a completely unprecedented and unexpected move, Honda has announced to its dealers to expect a new Civic by the end of next year. That’s right, the all-new 2012 Honda Civic that just came out is already getting a makeover.
Honda is clearly doing damage control by saying that the revamp is coming early in order to stay ahead of the competition. But there’s little doubt it’s coming because the all-new Civic was so disappointing. In fact, many believe that it was a step backwards from the previous generation’s offerings and that Honda really missed the mark on their iconic model.
At least Honda is being proactive in recognizing that a change needs to be made, hopefully it’s for the better.
As for what we can expect, Honda recently previewed a new lineup of engine and transmission technologies, including a new direct-injection 1.8-liter 4-cylinder engine. In addition, Honda has produced a new CVT transmission for use in compact cars and so its possible that will replace the current 5-speed automatic unit. These changes come as a part of Honda’s new Earth Dreams Technology plan where it aims to deliver vehicles that are not only fuel economy leaders, but performance leaders. too.
GALLERY: 2012 Honda Civic Sedan