AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
Colorado Shows Promise in a Stale Segment
Chevrolet introduced an all-new Colorado midsize pickup truck at the 2013 L.A. Auto Show, bringing the first new truck to the segment in some time.
The current king of midsizers, the Toyota Tacoma, is a solid offering in the small truck segment, but it hasn’t received any major improvements for years and is starting to feel dated. Same goes for the Nissan Frontier.
And while the Colorado should be able to outsell both of these trucks on its modern design and interior alone, it remains to be seen whether or not the market place for midsize pickups is big enough to support another player.
Let’s take a look at some of the features that Chevy is banking on to sell the new 2015 Colorado.
Bigger isn’t always better, although domestic automakers are pretending not to hear you when it comes to compact pickups. Why?