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Honda is having a pretty tough year compared to its competitors, with an unsuccessful North American Civic refresh and the floods in Thailand hurting their production. Just how tough has this year been for Honda? They’re the only large automaker to post a US sales decline last month, when total sales jumped 14-percent throughout the industry.
Honda is now looking towards the future however, as competitors continue to cut into their sales with their total market share having dropped to 9-percent in 2011 from 10.5-percent. Honda’s immediate goals to turn it all around is to ramp up production on its new Civic and CR-V that will go on sale this month. They’re also aiming to release plenty of new models within the next two years, hoping to gain back its market share.
Next year’s models will be powered by the new powerplants that Honda showed off at the Tokyo Motor Show, claiming that they’ll lead the industry in fuel efficiency. And despite all the negative press surrounding the new Civic, Honda is optimistic that sales will continue to grow for its number one model.
[Source: Automotive News]