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If you’re a New Orleans Saints fan, you’ll soon be watching the NFL team play at the newly named Mercedes-Benz Superdome.
The automaker has just signed a 10-year agreement that gives Mercedes-Benz official naming rights as well as other sponsorship benefits, such as being named the official and exclusive vehicle of the Saints.
The timing couldn’t be better, as the Mercedes-Benz Superdome in Louisiana will be hosting the 2012 Men’s Final Four, the BCS Championship Game, and one of the biggest sporting events of 2013, the Super Bowl. It’s Mercedes-Benz’s first naming rights deal in the U.S. and for the New Orleans stadium as well, which just went through a $336 million renovation that took six years to complete.
“The joining of the Mercedes-Benz brand with the world-class Saints organization and the Superdome, an iconic destination which has undergone an incredible transformation over the past six years, is a significant moment for us, the City of New Orleans and the State of Louisiana,” said Ernst Lieb, President and CEO of Mercedes-Benz USA. “Our commitment over the next decade is to the Saints fans, team, and this famous community as it flourishes beyond anyone’s expectations.”
There’s no word how much this 10-year agreement cost Mercedes-Benz, but it does come with a host of branding and signage opportunities for the luxury automaker. As part of the deal, all of the Saints print and online publications will feature Mercedes-Benz content and advertising. As an extra bonus, Mercedes-Benz will have access to Saints coaches and players for special events and promotions, which is sure to pull in a big crowd.