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 |  Aug 17 2011, 2:15 PM

Shares in Fiat fell on Tuesday as a result of reports that North American sales of the 500 would fall short of the company’s target.

Fiat shares fell 4.26 percent Tuesday as investors grew worried over what CEO Sergio Marchionne said regarding the great opportunities the Italian brand would have in America.Laura Soave, head of the Fiat brand in North America acknowledged that Fiat would fall short of its full-year North American sales target of 50,000 vehicles. By the end of July, Fiat had only sold 12,000 units in North America.

Fiat is hoping to have better luck with a new variant which will hopefully cement the 500′s reputation as a trend setter. A Gucci 500 will be unveiled at Fashion Week in New York on September 8. Both Gucci editions of the Fiat 500 and 500 Cabrio have been designed in collaboration between Gucci Creative Director Frida Giannini and Fiat’s Centro Stile. ”With Gucci as our design partner, we’ve amplified the Italian style of our Fiat 500 with unique exterior and interior looks that will make the car truly unique on the road,” said Laura Soave. ”We have coverage now, so now is the time for us to turn this up,” Soave said. Fiat’s Gucci 500 will hit dealerships in December and pricing will soon be announced.

[Source: The Detroit News]

 |  Aug 17 2011, 10:45 AM

The Fiat 500 By by Gucci will make its official North American debut during New York Fashion Week that takes place between September 8th to September 15th. The collaboration between the two Italian brands for this limited edition 500 also coincides with Gucci’s 90th anniversary.

Unique to Gucci’s Fiat are signature Gucci green/red/green stripes along the body or across the length of the cloth top on the 500c. Chrome “Gucci” signature emblems are on the door frames and hatchback while a uniquely-designed set of 15-inch wheels adorn each corner featuring interlocking “GG” hubcaps and brake pads, which have been lacquered in Gucci green.

The Fiat 500 by Gucci will be available in black or white, with contrasting exterior elements: shiny chrome for the black, satin chrome for the white. On the inside, two-toned seats in Frau leather features Guccissima print while premium leather accents can be seen on the interior door panels and on the hand-stitched, leather-wrapped steering wheel that are finished in a two-tone ivory and white combo.

And of course Gucci would love if you complemented your Fiat 500 with accessories from their collection which includes travel accessories, small leather goods, tracksuits, bombers, drivers gloves, sunglasses and a watch.

GALLERY: Fiat 500 Gucci

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Click here to read AutoGuide’s 2012 Fiat 500 Review and discuss this story at Fiat500Owners.com