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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Mar 10 2013, 1:21 PM

Tesla CEO Elon Musk may have published his “final word” on The New York Times’ review of his company’s Model S electric car, but apparently the finality of his remarks only apply to the written word, as he elaborated on his feelings during a keynote address at the South by Southwest Conference (SXSW) in Texas.

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 |  Feb 19 2013, 9:02 PM

As the saga between Tesla and The New York Times comes to an end (allegedly), Tesla CEO Elon Musk has released a final, final note on the controversy.

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 |  Feb 15 2013, 7:31 AM

In what has turned into quite the battle between New York Times writer John Broder and Tesla CEO Elon Musk, Broder has issued a response to Musks’ most recent claims.

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 |  Feb 14 2013, 9:32 AM

Tesla spokeswoman Shanna Hendriks’ world turned upside down on Monday after CEO Elon Musk issued a stiff rebuke over an article in the New York Times he called fake.

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 |  Mar 21 2011, 12:46 PM

With the New York Times erecting a “pay wall” around their online section, many web enthusiasts are crying foul at the venerable paper’s decision to abandon the online modus operandi of making information free.

But 200,000 of the Times’ best customers will be eligible for free access (worth about $150) thanks to Lincoln, which is sponsoring the program as part of its corporate communications strategy.

“We’ve been spending a lot of time with our media partners looking for ideas,”  Connie Fontaine, manager of U.S. Lincoln marketing communications, told Advertising Age. “Our brand is one that has a lot of great news and a lot to say but isn’t always heard. The Times did bring us this idea and we thought it was really relevant to the brand for a lot of reasons. The type of reader we’ll be able to engage through this program is a thought leader.”

Lincoln feels that the people interested in the online section of the Times are the same kind of customers who would be interested in a new Lincoln – as opposed to the old guard print crowd who may err towards a Town Car, specifically a chauffeured black example. As for the Times, well, 200,000 digital subscribers is a drop in the bucket considering their readership numbers, and with any luck, the program will be mutually beneficial for both parties.

[Source: Advertising Age]