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10/03/2011 | By: Colum Wood

The Tweet heard round the world has claimed more than just one job. Chrysler has just announced in a followup to the firing of the social media representative who used the F-Bomb in an official Chrysler tweet, that it will not renew its contract with the individual’s employer New Media Strategies.

Yesterday morning an unnamed New Media Strategies employee, using the official @ChryslerAutos Twitter account commented that,“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f—ing drive.”

The tweet was subsequently deleted, but not before it was retweeted numerous times around the world.

“Chrysler Group LLC will not renew its contract with New Media Strategies (NMS) for the remainder of 2011,” reads a statement released by Chrysler today. “NMS has agreed to support us with an orderly transition until a new agency has been named. We thank them for the work they have provided to us and wish them the best as they move forward.”

Pete Snyder, CEO for NMS, expressed regret for the, “unfortunate incident,” stating that, “It certainly doesn’t accurately reflect the overall high-quality work we have produced for Chrysler.”

29/10/2009 | By: Colum Wood

nms-sketchy-large.jpg

Volkswagen is preparing a new mid-sized sedan to replace the Passat in North America and has just released a new design sketch of what the vehicle will look like. The decision to replace the Passat comes after VW’s admission its current mid-sized sedan is just too small, too expensive and, quite frankly, too nice.

The quasi-premium Passat, with its smaller dimensions and interior space just never captured the attention of the American public. This new model, VW hopes, will change that. The car, called the NMS (New Mid Size), will be built in the U.S. at VW’s Chattanooga, Tenn. plant. The lower production costs and lack of overseas shipping costs will cut a considerable amount of overhead from the project allowing VW to sell the car’s much closer to the $20,000 mark.

There’s no word on engines, but as the rest of the industry seems to offer a larger 4-cylinder and a V6, that seems like a good bet. Then again, VW doesn’t often follow the rest of the industry and they do love to put that 2.0T engine in everything.

The NMS won’t be around for a while, however, as VW does plan to put its new vehicle up for sale until 2011 as a 2012 model.