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Toyota has announced the final 25 winners in the 100 Cars for Good program. The program gave away 100 free Toyota vehicles to charitable organizations to assist them in their selfless work. Continue Reading…
Applications opened at noon Eastern Standard Time, today for Toyota’s 100 Cars for Good campaign that donates the aforementioned number of cars to 100 non-profit organizations over a period of 100 days.
Last month we reported that the program would enter its sophomore year, which began today. Applications are being accepted until March 26 at 11:59 Pacific Standard Time or until 5000 applications are received. That number will then be narrowed down to 500 total organizations and divided into groups of five. One group of five will be voted on by Facebook users every day for the contest duration.
Runners up will reviece a $1000 grant from Toyota, while winners will be eligible for one of six vehicles including a Camry Hybrid, Highlander SUV, Prius v hybrid, Sienna minivan, Sienna Mobility or Tundra full-sized pickup. Each vehicle will also be backed by a six-year, 100,000-mile powertrain warranty.
Each one of the finalists will submit a video and explanation of how a car will help further its work. Toyota will also provide a digital video camera training toolkit and advertising credits to encourage a better advertised campaign.
“Toyota’s donation was a game changer for us, making it possible to significantly expand our food programs at a time of extraordinary need. This ability to serve more people and to bring greater awareness to our mission simply wouldn’t have happened without Toyota,” said Teresa Connolly, executive director of New Jersey’s Community Soup Kitchen, which received a Sienna last year.
The program will run over the course of 100 days, with Toyota awarding 100 vehicles to 100 non profit organizations in the US. In order to determine which non profits receive the cars, Toyota has organized a public voting pole on its corporate Facebook page, with the winners selected based on the highest number of votes.
Non profits interested in participating in the program can register online, beginning March 12, with the enrollment process lasting for two weeks or until 5,000 applications have been received. From these, an independent judging panel, whose members specialize in the fields of philanthropy and social responsibility will select 500 finalists. These finalists are then invited to submit videos showing how the addition of a new vehicle would help them in their work. Each of the videos will be posted on the Toyota 100 cars website. From there, beginning in May, voters will then select the 100 winners over the course of 100 days.
“At Toyota, we appreciate what a big difference a new car can make for organizations working to improve lives and strengthen communities across the country,” remarked Michael Rouse, Toyota’s vice president of philanthropy and community affairs. “Over the last 20 years, Toyota has contributed more than half a billion dollars to nonprofits throughout the U.S. and 100 Cars for Good allows us to build on that commitment in important, new ways by making the public an integral part of these efforts and harnessing the power of social media to expand awareness and galvanize support for organizations that are having such a tremendous impact in neighborhoods nationwide.”