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There’s a new teaser video for the RAM Laramie Limited pickup on YouTube, featuring the same scantly clad bikini babe as last week, but with more automotive footage.
Dodge‘s truck division released a teaser video last week, but the footage showed little more than a bodacious bikini model stepping from the ocean.
Captions after the actual video revealed that the new line will be featured in conjunction with this year’s Sports Illustrated Swimsuit edition, but that was all the info we got.
It turns out that the footage is of RAM’s new Laramie Limited pickup, which we reported on during our coverage of this year’s Chicago Auto Show. Coincidentally, our pictures have a pretty girl in them too, but we’re guessing our photos probably can’t compete with a soaking-wet supermodel, so have a look for yourself after the jump.
Dodge is jumping on the bikini band wagon, but can you blame them? There’s no denying that sex sells, especially with most of the pickup truck crowd.
That’s why Ram pairing up with Sports Illustrated and releasing a teaser ad just makes sense. The 37-second spot features a slender woman clad in diving gear and a black bikini walking out of the ocean and pulling a cloth from a Ram pickup. Nearly all the footage focuses directly on the model. The ad actually cuts out before you see more than a silhouette, but it’s got us wondering what’s up the shirt sleeves over at the Ram division.
You can watch the video after the jump.