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You may want to pace yourself during this year’s Super Bowl. You’re going to need your wits about you if you want to win a 2011 Kia Optima.
For the automaker’s Super Bowl ads this year, Kia is launching a fully integrated and interactive marketing campaign that uses TV, digital, print, social media and in-dealership components as a way to introduce the all-new 2011 Optima midsize sedan to the world. The campaign will kick off with a 60-second commercial call “One Epic Ride” that will air in the first quarter of Super Bowl XLV. To follow it up, Kia will then launch the “One Epic Contest,” where you will have to solve a series of puzzles using clues provided in pre-Super Bowl and game day advertisements and social media postings for your chance to win one of five Optimas.
You can register for the game starting today at www.oneepiccontest.com, where you make your way through a grid-based hieroglyphic game set in an ancient temple. Over the days leading up to the Super Bowl, look for clues hidden within various media channels, including 15-second TV spots, print ads and social media postings, to answer a series of four questions. During the Super Bowl on February 6, a fifth question will be revealed right before the “One Epic Ride” ad airs (which also contains the answer to the final question).