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Any car owner that has worked on their own vehicle knows what a Haynes manual is. The company has helped educate people working on their own cars for over fifty years. Now Haynes has stepped up to enter the digital age by uploading the manuals on the internet.
The Haynes Group took over Vivid Holding BV three years ago, a company specializing in digital publishing, that will help publish the manuals online. Haynes will upload its top 50 manuals by subscription on the Internet.
The online version will still include the print form, but the digital version will use audio and video to further improve instructions. The online version will be much easier to understand when compared to a print copy made of black and white images. Haynes hopes to make DIY car instruction much easier and also appeal to the internet generation.
Haynes has not put the guides online yet, but will do so soon.
[Source: Car Tech Blog]
BMW announced today that it has been ranked first overall in the inaugural L2 Prestige 100 Facebook IQ. This new index measures the social media aptitude of Presige 100 brands from auto, beauty, fashion, jewelery and watches as well as spirits and champagnes.
The Bavarian automaker currently owns and maintains fifty-four separate Facebook pages associated with its various geographic regions, business segments and products, each of which were assessed for this study. BMW’s main Facebook page also has the most fans of any automaker, approaching the 6 million mark – roughly double its nearest rival.
Within the evaluation, BMW received 175 points topping Audi with 156, Lexus with 154 and Ferrari with 141.
Hit the jump to see a list of the Top 10 most influential Prestige 100 brands on Facebook:
With the New York Times erecting a “pay wall” around their online section, many web enthusiasts are crying foul at the venerable paper’s decision to abandon the online modus operandi of making information free.
But 200,000 of the Times’ best customers will be eligible for free access (worth about $150) thanks to Lincoln, which is sponsoring the program as part of its corporate communications strategy.
“We’ve been spending a lot of time with our media partners looking for ideas,” Connie Fontaine, manager of U.S. Lincoln marketing communications, told Advertising Age. “Our brand is one that has a lot of great news and a lot to say but isn’t always heard. The Times did bring us this idea and we thought it was really relevant to the brand for a lot of reasons. The type of reader we’ll be able to engage through this program is a thought leader.”
Lincoln feels that the people interested in the online section of the Times are the same kind of customers who would be interested in a new Lincoln – as opposed to the old guard print crowd who may err towards a Town Car, specifically a chauffeured black example. As for the Times, well, 200,000 digital subscribers is a drop in the bucket considering their readership numbers, and with any luck, the program will be mutually beneficial for both parties.
[Source: Advertising Age]