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 |  Sep 22 2011, 3:45 PM

Those Canadians have to put a lot of thought into their tires. Seasonal weather conditions alone are enough to make their heads spin. So how do they pick a tire that’s right for their car? Well, the crafty Canucks at Canadian Tire just made the process a whole lot easier with its online tire store and Help Me Choose feature.

Canadian Tire’s new online tire store was designed to make buying tires and wheels online easier. Customers can browse over 8,000 products and make informed purchase decisions. They can search based on vehicle, model year, tire size, tire type, and brand, as well as build a custom selected tire and wheel package.

If consumers want to see how different tire brand stack up next to the competition, they can use the site’s enhanced product comparison capabilities and make an informed choice using detailed product information. There is also a handy “Help Me Choose” feature that takes consumers through the purchase process so they can make the right decisions for their vehicles.

“Customers have turned to Canadian Tire for their automotive needs and we are excited to extend our broad assortment of tires and wheels online,” said Allan MacDonald, Senior Vice President, Automotive for Canadian Tire. “The launch of the online tire store not only provides Canadians with a new and innovative resource to help them buy the right tires for their vehicle, it also speaks to our commitment to raising the bar on the customer experience.”

The site offers a user friendly experience, and also includes a product support area that features informational articles, how-to videos, buying guides and FAQs. Once you pick your product, Canadians can have it shipped to a store near them at no extra charge so they can pick it up of have it installed.

If you’re living in the Great White North, head over to www.canadiantire.ca/tires and give the site a whirl.