Subaru Wants To Shed “Quirky” Image, Broaden Mainstream Appeal

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Subaru Wants To Shed “Quirky” Image, Broaden Mainstream Appeal
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Osamu Namba, Subaru‘s new design chief wants to help move the company from a cult brand adored by outdoorsy types, Snowbelt buyers and performance enthusiasts into a mainstream brand capable of competing with offerings from major automakers. “We want to broaden the appeal to make it accessible to more than a small, loyal crowd,” Namba… Continue Reading...
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