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 |  Jul 09 2010, 1:56 PM

Texas is truck country, so when you’re looking to organize an event for loyal pickup customers it would seem the best place to do it. Recently, Nissan decided to just that, putting on its first ever truck rally for Frontier and Titan owners at Hidden Falls Adventure Park, not far from the state capital Austin. The park contains more than 200 miles of off road trails and allowed Nissan to bring together more than 41 Frontier and Titan owners for a three day shindig with an off-roading theme.

Besides the owners, professional instructors were on hand to help guide them along marked trails, while a group of Nissan’s engineering, product planning and marketing staff were on hand to talk with the truck owners and their families. Part of this event was to get feedback regarding the existing trucks and what features buyers might be looking for in the next evolution of Nissan’s pickups including the upcoming Titan. “These guys are passionate about their trucks,” stated Chief Nissan marketing manager for trucks Dan Tons. “We asked them why they choose Nissan. They said they were looking for a vehicle that fit their needs, was priced right and could handle their capabilities best.”

Added Tiago Castro, Senior Planner for Nissan trucks – “we wanted a firsthand opportunity to talk to customers who currently own Titans. We wanted to learn what they like and don’t like about the Titan and to also have interaction with them like we do for other Nissan vehicles, like the Z car. A lot of these guys get together on their own, but this time we wanted to facilitate that meeting.”

[Source: Pickup]