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Since the early ’60s Chevrolet has used the SS badge to designate (mostly) performance oriented cars, though the harlotous name stuck itself to a few undeserving hosts over the years.
More than half a decade later the automaker has finally patented the iconic SS brand, prompting us to wonder why. It seems especially strange given that over the last 51 years, the company has never taken issue with stamping its performance variants as such.