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The words high performance and Volvo aren’t typically used in the same sentence, but in recent years, Volvo has really put a new focus on developing sportier and more performance-oriented vehicles. While they probably still have quite a ways to go to change the customer’s perception that Volvos are mainly safe and boring vehicles, the launch of a performance-oriented line will go a long way in establishing Volvo a high-performance manufacturer.
Volvo’s collaboration with Polestar, the company responsible for Volvo’s entries in the Scandinavian and World Touring Car Championships, seems to have blossomed with this baby blue Volvo C30 Performance Concept Prototype. It appears that this C30 PCP will make it to production, limited to only 500 units, and will feature 400-hp in an AWD hatchback. Pricing will be set at around $80,000.
Volvo is looking to expand their PCP lineup by adding other models to the brand, potentially providing competition to BMW‘s M Series and Mercedes-Benz‘s AMG models. Now whether or not buyers will take Volvo seriously is another question, but we’re digging what we’re seeing so far.