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Rolls-Royce has probably caught on that bespoke models for niche markets sell pretty quickly. The British luxury automaker sold out its “Year of the Dragon” Phantom in merely two months to the Chinese, and now it created a complete one-off Phantom Coupe Mirage for the United Arab Emirates market.
Inspired by Arabian horses, the one-off model was ordered by Rolls-Royce Brand Manager at Abu Dhabi Motors to help increase Rolls-Royce’s brand presence in the United Arab Emirates. The Phantom Coupe received a matte black exterior finish, while the interior has been highlighted in Mugello red with black accents.
Throughout the car are classy Mirage inlays, which signify the horse the vehicle was based on.
“The synergies between the Arabian horse and the Rolls-Royce brand are hard to ignore. Arabian Horses are one of the oldest equine breeds in existence, renowned for their refined physical attributes, fine temperament and strong bloodline; just as Rolls-Royce is synonymous with exquisite design, flawless performance and pioneering heritage. This car celebrates those shared qualities by embodying the spirit of a true champion, Mirage, the perfect example of a Classic Arabian Horse,” said Kadhim Al Helli, the Brand Manager who commissioned the custom build from Goodwood, England.
It might just be a one-off to start, but we believe the UAE market will embrace the unique model and demand for, at the very least, Mirage homages on more special order Phantoms.
GALLERY: Rolls-Royce Phantom Coupe Mirage
Rolls-Royce has decided to roll out the red carpet for this year’s Geneva Motor Show, unveiling its Phantom Series II family of vehicles. The Phantom Sedan, Phantom Drophead Coupe, and Phantom Coupe have all received updates with “contemporary yet timeless design enhancements that frame the introduction of cutting-edge technologies which significantly improve the car’s drive-train, ease-of-use and connectivity.”
The Phantom models receive a new front-end design, featuring restyled bumpers and rectangular lights. But the British luxury automaker did what it does best, and the Phantom Series II is the first production car to ever include full LED headlights as standard. Not only do the LED headlights deliver a brighter and whiter light, it allows Rolls-Royce to introduce a variety of new technologies to better control lighting.
The Series II also sees updates to its in-car-entertainment system with a redesigned multimedia controller and a new satellite navigation system that’s been updated with 3D maps. Additional functions with the new navigation system includes guided tours, enhanced points of interest, and composite route planning – all now displayed on a 8.8-inch monitor. For additional safety, front, rear, and top-view cameras have been added.
While the engine has remain untouched on the Phantom models, Rolls-Royce did mate the V12 powerplant to a new eight-speed automatic transmission that sports a new rear differential. Fuel efficiency has been improved by 10-percent thanks to the new transmission.
Check out the extensive photo gallery that Rolls-Royce has released before the show doors open, and check back later when we see them all uncovered for some live photos.