AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
The News Of The World scandal rages on, with pressure mounting from Parliament, investigators, and the general public. Now an anonymous executive suggests that car companies who had planned to advertise in the tabloid should donate the money to charity instead.
“If we had advertising booked with the News of the World the advert would have been due to be submitted yesterday,” said the source. “So the question is what would we have done if we had booked space? The problem is car manufacturers will be contractually bound to pay for that space—and even if they pull it they’ll have to pay anyway. So we thought the most popular choice would be to submit an advert for a charity instead. All car manufacturers—in fact all advertisers—should do that.”
Mitsubishi has been the only company that’s taken up this offer, donating their ad stream to UK charity Childline. The carmakers who currently advertise in NotW include Ford, Chevrolet, Hyundai, Vauxhall, Mitsubishi, Suzuki, and Renault—and all the manufacturers contacted have no future advertising planned. There is no word on whether they will be making a donation to charity instead, however.
UPDATE: News Corp. owner Rupert Murdoch has confirmed he will shut down The News of the World over the hacking scandal.
Mitsubishi is going further, in fact: the money it would have otherwise spent on ads is going to British charity Childline, a counseling service for abused children. The two automotive companies join a host of major corporations that have pulled their support of the tabloid after allegations that investigators and editors tapped into the cell phone of a murdered 13-year old girl.
Renault and Suzuki are two manufacturers next on the list; they have not yet made a formal decision to withdraw their ads, but are currently considering it.
[Source: The Guardian]
England’s News of the World has come under fire for allegedly tapping into the voicemail of a missing 13-year old girl’s cell phone, disrupting her police investigation. And Ford has been quick to react—it has pulled all of its advertising from the British tabloid.
The newspaper is facing multiple lawsuits and a police investigation of its own, under charges that it accessed the girl’s voicemail and also deleted messages while police were looking for her. The girl was later found murdered, but the cell phone activity tricked police and family members into believing that she was still alive.
Ford is one of the major advertisers to withdraw support of the newspaper; other major companies such as Renault, Virgin, and T-Mobile are also being petitioned to pull their ad campaigns. The case raises questions of ethical standards for the newspaper, and Ford cutting off its advertising funds is a blow to the paper.
[Source: Left Lane News]